How to add and style buttons on a Squarespace banner image - video tutorial

Isn’t it funny how something so small can pack a big punch? One little tweak and all of a sudden WHAM, you’ve got a totally different result.

I’ve noticed that small yet intentional elements can heighten design in a major way, and this is particularly true when you look at header images.

Many modern websites are styled with a large, full-width banner image that greets you when you first land on a page. There’s often a background image with text overlay on top. 

But if you want to take your design a step further and incorporate a really effective call to action? That’s where the beloved button comes in.

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How Analytics Can Improve The Ecommerce Customer Experience

Consumers are BORED.

SICK AND TIRED

of being marketed to — but they will happily share a positive customer experience with friends and family — and “as many as 89% of consumers began doing business with a competitor following a poor customer experience.” (source).

So how does the world of data and analytics intersect with the online customer experience? What can organizations, retailers, and individuals glean from analytics to help them form more meaningful and long-term bonds with clients and customers?

Here are key ways in which analytics can be fed back into your customer experience during multiple stages of the customer journey.

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The biggest lessons I’ve learned as a freelance web designer/developer

Normally these posts are saved for major business anniversaries and milestones. Here’s what I learned in my first year of business! or 5 lessons I learned on the way to seven figures!. Those are all fantastic reasons to write a post like this, but sometimes the inspiration strikes when you least expect it… in my case, while I was enjoying my daily Snickers bar.

Looking back on my business makes me smile and also cringe. There are SO many things I did wrong, but there’s also a lot I did right. I pushed outside of my comfort zone every day and decided to work through my limiting beliefs to get to the next level.

I’m proud of the work that I’ve done and the business I’m building, but it’s still fun to see how far I’ve come and what sticks out as the biggest lessons learned.

I want to share those today, both as something I can look back on sometime in the future AND hopefully to encourage anyone starting out on their own journey. A major thing that has kept me going through the struggles of running a business has been the idea that dumb people achieve success all the time so why can’t I? You have to go balls to the walls in order to get what you want and it's usually the people who are willing to put themselves out there, even when they feel silly/ridiculous/like an imposter, who come out on top.

Without further ado, here are the biggest lessons I’ve learned as a freelance web designer/developer.

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How I'm using a quiz to grow my email list

Please tell me I'm not the only one who has ever been sucked down the internet black hole that is a Buzzfeed quiz? You know how it is - one moment you're innocently browsing the web and before you know it you're only a few questions away from finding out what type of beef jerky you are. Say what you want about them but there's no denying that these quizzes are addictive!

Want to know what else is addictive? Watching your email list start to snowball thanks to one such quiz. 

if you're unclear about how a quiz can act as a lead magnet/content upgrade and help you grow your email list, then don't worry. I was in the same boat not long ago! 

I used to create email opt-ins the old way (meaning: for almost every blog post as an add-on) yet I was often frustrated when they didn't convert as well as I wanted them to. I would spend so much time working on these extra lead magnets but they weren't always enticing enough for people to sign up for them. Talk about a time waster!

But the quiz I built? Yup, that's worth it.

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