Have you ever heard of the saying "Don't just tell them, show them"? This small but powerful piece of advice can be applied to so many areas in life and it is often a guiding principle for small businesses who are looking to grow to the next level.
Why's this?
Because people are inherently social creatures and we usually want proof that something works or is "worth it" before we make a purchase or sign up for a service. There's something to be said about the sway of social proof.
You probably already know that people are more likely to buy a product or service at the recommendation of others, and this is especially true for small business offerings online. No one wants to be the first one to try something; instead, they'd rather go with something that is tried, true and proven.
People want to do business with companies and individuals they know and trust but how can you enhance that relationship? How can you use this information to strengthen your website and encourage people to make the move from "visitor" to "client"?
Great question! The answer, my friends, is by including testimonials on your website. Read more >>
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