Everybody out there working in a services-based business, raise your hands and say "yeah"!

If you run a services-based business, you’ll know that your clients are everything. They are the ones who pay you for your services, book up space in your calendar, and pay you enough to maintain that cheeky Sephora habit. Thanks for that, sweet clients!

One thing that often gets overlooked, however, is client experience. It’s one thing to render a service and do a job well done. That’s the baseline, the bare minimum you should be striving for.

What will really set you apart, however, is when you can deliver a client experience that totally knocks their socks off! Not only will this improve your reputation with clients and in the industry at large, it often leads to effortless referrals and repeat business. And guess what? It doesn't have to be hard to do!

I’m sharing 6 ways you can totally wow your clients no matter what type of service you deliver - even if you’ve never met them in person.

Let’s take a look!

BusinessCharlotte O'HaraMay 29, 2018business, my business, client managementComment

Pretty vs Performance : What to prioritize in your website’s design

You’ve finally decided to launch a new website (after taking my free course, perhaps?) or that it's time to give you existing site a facelift. Exciting news, let's break out the bubbly!

But before your site can go live, you’ve got to take care of all the heavy lifting and actually build and design the website. It’s important to slow down and think critically about the website design process if you want to do it right the first time. Not everyone has time for a starter website!

If you aren’t clear on your website’s goals, it’s nearly impossible to build a website that fits your brand, generates leads AND helps grow your business. When the focus of a website is purely on aesthetics and the design ignores the goals, the best case scenario is that you end up with an appealing website that doesn't perform how you want it to. The truth is, however, that often you’ve just wasted everyone’s time and a whole lot of money. Whomp whomppppp.

In my opinion, we can do better than that.

Today we are going to take a look at what I prioritize in my custom website projects and look at the relationship between pretty and performance websites.

Here's what I learned from launching my second digital product

A few weeks ago I launched my second digital product, the Income Tracker Spreadsheets, and I wanted to share my thoughts, observations and lessons learned from this project.

I really enjoy reading these sorts of “behind the scenes” posts from other business owners and for me personally, it’s fun to look back on them a few months later.

First and foremost, I’m a web designer/developer but as I start expanding my offerings to include digital products, I want to write about my experience (while it’s still fresh) and fill you in on what it’s really like to take an idea and turn it into something that you sell on your website.

Grab a drink and get comfortable because this is a beast of a post. Let’s jump right in!

How much does it cost to run a Squarespace website?

They say that the best things in life are free, but sadly that isn't the case for running your beloved website.

There are inherent costs associated with running, operating and maintaining a website and there’s no way around it - you've got to pay to play.

I get asked a lot about how much it costs to run a website and in all honestly, the answer is that "it depends". I know, I know! You were hoping for a set amount but I just can't give you that because there are so many variables.

What I can do, however, is share with you the set cost of running a Squarespace website (meaning : the expenses you can't skip) AND fill you in on the other expenses that you can expect to pay to keep your site up and running.

Many people are happy to talk candidly about the income their website earns (read : money in) but it's harder to get people to open up about the actual operating costs and expenses (read : money out). Lucky for you, I have no such hangup :) If you've been following my blog for a while, you know I LOVE talking about money (examples here and here) and giving you a behind the scenes look at how much it actually costs to run a website and have an online business, so let's dive right in!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!