When it comes to running a successful website, online business or e-commerce store, email lists are KING/QUEEN.

Anyone with even an ounce of online marketing savvy is going to dedicate a huge amount of their time and efforts into growing their email lists because they know that it’s the most effective way to reach, and sell to, potential clients and customers..

If you’re new to the game, you might not yet realize the insane value in a large & healthy email list - that’s okay, we all start somewhere!

But at the end of the day, the reason why everyone’s trying to grow their email lists is because ultimately more newsletter subscribers means a larger audience to sell your products, services and offerings to. It’s crazy hard to run a successful and long-lasting business without a healthy email list, trust me on this one.

There are lots of different ways to go about growing your email list but one of the best tried & true methods is to offer some sort of lead magnet or content upgrade in exchange for a person’s email address.

That’s what today’s blog post is going to explore: How to use SEO strategies to drive high-converting traffic to your lead magnets so that you can grow your email list.

Buckle up, let’s dive right in!

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I recently sent out an email to my newsletter asking what you need help with, when it comes to Squarespace SEO and growing your website. The replies and feedback I got was incredible and let me say, WOW I am overflowing with ideas for the content, tutorials, resources and live trainings that I’m going to create for you over the next few months!

Seriously, mad props for hitting reply and giving me so much to go with - I’ve got my work cut out for me and I couldn’t be happier ;)

This check-in with my audience also gave me a lot of unexpected insights into where everyone is with SEO right now.

Not surprisingly, we’ve got everyone from total beginners and self-professed “tech idiots”, bloggers who are growing their sites but want to slay it with affiliate marketing, fellow web designers/developers who plan to up level & expand their skill set and charge more for their services, business owners who've had to pivot their entire business model during the pandemic and understand that SEO is what will put them in front of their customers, and everyone in between!

After reading all your replies to my question, I can clearly see that there are some patterns and hesitations that just keep coming up. People want to get started with Squarespace SEO but there are several key reasons that have held them back.

Here’s what you said is keeping you from starting Squarespace SEO!

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Buckle up hunni because we’re going to cover a juicy topic in today’s blog post - the biggest wastes of time when it comes to Squarespace SEO and growing your website!

Everyone wants to grow their website - increased site traffic, reaching more of the right people online (who represent your ideal audience/clients/customers), bigger and better business opportunities, etc.

Like, duhhh that’s what we all want!

SEO is an essentially fool-proof way to get all of those results. It’s all about ensuring that your website shows up in higher rankings in online search results - this improved positioning is what’s going to skyrocket your site visits and help you grow your site’s audience like wow.

That being said, there’s a right and wrong way to do Squarespace SEO :)

As a Squarespace SEO expert, I’ve truly seen it all - people often come to me for help because whatever they’ve been doing in the past just isn’t working. Over the years I’ve noticed that some SEO efforts aren’t moving things forward at all - in fact, these missteps often do more harm then good!

So what’s a website owner to do? Where do you start? How do you know that you’re spending your time and energy wisely?

My friend, if you want to skip over all the Squarespace SEO wastes of time, you’re in the right place. I’m telling you exactly what to avoid, what to focus on at different stages of your Squarespace SEO strategy, and how to get the biggest impact from the very start.

I’ve included a live video replay which you can watch below, otherwise just skip down to the main blog post content if you prefer to read :)

Ready to dive in? Let’s go!

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