Everything you need to know about Squarespace Analytics

Squarespace is my favourite website platform for many reasons but one of the points that I keep coming back to is just how intuitively the features are laid out. Most people who opt for a Squarespace website are looking for a one-and-done platform and in this area, Squarespace delivers. There's no fiddling with extra plugins or add on features, hardly any code to add or adjust, and almost anything you want to do can be achieved within a few simple clicks through the Squarespace backend.

Analytics are one of the most fun features to play around in with Squarespace, especially for a data nerd like myself. The sky is the limit when it comes to reviewing your website's trends, visitor behaviour and to see what's working and what isn't in your business. Not only does Squarespace provide a veritable goldmine of information, it's layout is beyond simple to use and navigate which is another win in my book.

Today I'm going to walk you through the Squarespace Analytics features and give you an overview of how it's all set up in the backend. As you get more familiar with the analytics, you'll have a better understanding of who your audience is, what they're viewing on your site and what they're most interested in.

How to tell if your small business website is ready for a redesign and what to include in that project

Fun fact: did you know that 75% of visitors judge a company's credibility based on their website design?

Crazy, right? If that stat doesn't convince you that it's time to take an honest look at your website, then please, go back and read it again. Website design matters big time!!!

Website redesigns can be an overwhelming thought because there are a lot of moving parts and things to consider. So many businesses put it off....and off....and off....until years have passed and their websites are embarrassing and do not function anymore.

Don't let that be you!

The good news is that not every website redesign project needs to be a huge ordeal and that is especially true if you go into the project understanding the WHY and have a good idea HOW you'l make those changes happen.

In today's article, I'm going to walk you through the considerations around website redesign projects. You'll learn how to tell if your website is overdue for a redesign, how you can do those effectively, and what steps to take and prioritize in your website redesign project.

Let's get started! Read more >>

Web Design/Development, Tech TipsCharlotte O'HaraOctober 27, 2016redesign, responsive design, seo, online businessComment

Here's why every small business website should include testimonials (bonus script included!)

Have you ever heard of the saying "Don't just tell them, show them"? This small but powerful piece of advice can be applied to so many areas in life and it is often a guiding principle for small businesses who are looking to grow to the next level.

Why's this?

Because people are inherently social creatures and we usually want proof that something works or is "worth it" before we make a purchase or sign up for a service. There's something to be said about the sway of social proof.

You probably already know that people are more likely to buy a product or service at the recommendation of others, and this is especially true for small business offerings online. No one wants to be the first one to try something; instead, they'd rather go with something that is tried, true and proven.

People want to do business with companies and individuals they know and trust but how can you enhance that relationship? How can you use this information to strengthen your website and encourage people to make the move from "visitor" to "client"?

Great question! The answer, my friends, is by including testimonials on your website. Read more >>

Tech Tips, BusinessCharlotte O'HaraOctober 18, 2016testimonial, templates, bonusComment

A guide to the best free stock photography on the internet

One of the most important parts of any website is the visuals.

As the saying goes, "a picture says a thousand words" and this is especially true when it comes to presenting your business online.

A good website will have smart web copy (i.e., text) but just as importantly, it will also include high-quality photography.

For many people who are starting out on their digital journey, they understand the need to include photography and images on their website but they are totally clueless on where to get those photos.

"Do I have to hire a photographer?" and "I suck at taking photos on my iPhone and I don't have a fancy camera" are things I hear every day as a web designer.

Fear not, my friend, let me introduce you to the world of stock photography. With a simple click of a button, you have access to literally thousands (millions?) of FREE high-quality, high resolution photos that you can use on your website, no strings attached.

Tech TipsCharlotte O'HaraSeptember 12, 2016design, photography, stock photography, branding Comments

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