Why every website needs a blog, yours included.

One of my favourite parts about getting new clients’ websites up and running is how excited they are leading up to the launch!

They follow my recommendations step for step by preparing compelling copy for the pages of their website, taking beautiful photos, setting up social media accounts and syncing up their email lists. In these areas, so many business owners excel. They really “get it”.

But when it comes to blogging? Heck no!

This is where I see business owners across all industries messing up and sabotaging the success of their websites.

Most people don’t realize how important it is to include a blog section on their website, and this is because they honestly don’t understand how valuable a blog can be. It isn’t a matter of being lazy or “too busy” to have a blog; on the contrary, if more people knew how useful blogs can be to their businesses, I bet more business owners would focus their efforts on blogging.

In this article, I’m going to explain exactly why your website needs a blog (no matter your industry!) and why you should regularly create content for it.

Web Design/DevelopmentCharlotte O'HaraAugust 8, 2016blogging, online business, seo, squarespace seo seriesComment

Squarespace vs. WordPress : The Great Debate

Creating a new website is both thrilling and nerve racking, especially if this is your first rodeo. Before you can get serious about creating content, outlining your brand and style guide, or even setting up social media accounts, the first step is to begin building the website on the back end.

But wait, what is “the back end”? What does that even mean?

Most websites are built using a CMS (Content Management System) like Squarespace or WordPress, and in today’s article, we’re going to break down the differences between the two.

Squarespace and WordPress are both wonderful platforms on which you can build a website, each with their own pros and cons. Deciding which platform to use is a personal matter, and it’s important to understand how they differ so that you can make the choice that works best for you and your business.

Why I Build Client Websites On Squarespace

Like many web designers/developers, I used to be an adamant WordPress (WP) supporter. I loved how WordPress gave me full control over my every single aspect of my website and that I could get it to behave exactly how I wanted at all times. I worked with everyday so I was very comfortable creating, maintaining and updating websites (both mine and my clients’) on WordPress.

But fast-forward to the present and I’ve changed my position and now I am standing on the mountain top singing praises of SquareSpace instead.

Today, I build all my clients’ websites on the SquareSpace platform and encourage anyone taking the DYI route to do the same.

So what changed? Why did I make the switch from WordPress to SquareSpace as the platform of choice for all my client websites?

When I thought critically about my clients’ goals and what they needed from their websites, SquareSpace came out on top in every way. Read on to learn why.

Business, Squarespace, Tech Tips, Web Design/DevelopmentCharlotte O'HaraJune 7, 2016squarespace, my businessComment

Why Site Traffic is Worth your Attention [Plus a Bonus Guide on Ways to Increase It]

As an online entrepreneur, I am lucky enough to connect with people everyday across a variety of industries. We get to talk shop and share our thoughts on tech trends, insights, best practices and the value that websites bring to businesses. This is something I hugely enjoy and appreciate...except when I hear people preaching bad advice!

By now you know that as a writer and web developer, my number one goal is to help people build websites for their businesses that are as profitable, simple and effective as they can be. There is a lot of information out there, a lot of which is out of date or totally off the mark, and it can be tough to figure out who to trust.

If you want a website that captures the attention and interest of new visitors, drives sales and simplifies communications, you must design and build a website that meets your needs.

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!