services providers with a Squarespace website, this one’s for you!
Do you have a Squarespace website that promotes & sells your services (that you deliver either in-person or online)?
If you’ve found this video training, it’s probably safe to assume that the answer is yes :)
So let me hit you up with a follow up question:
If you currently sell services using your Squarespace website… how’s that working out for you so far?
Let me guess: business could be better? there’s room for improvement? calendar looks a wee bare? the bank account could use a ‘lil fattening up? 🤣
It takes a lot of courage to start that business you can’t stop thinking about, let alone finally put it out on the internet for the world to see!
Don’t you want to do it RIGHT?
You worked hard to get everything up and running - between the website and refining your business offerings, there’s a lot of time, effort and money involved. Been there, I know what’s involved!
But here’s the thing:
📣 📣 📣 Your dream clients & customers can’t hire you or book your services if they can’t find your offerings online. 📣 📣 📣
It’s not enough to get a basic website up and running.
You have to go a step further and make a killer sales page that clearly outlines your services AND actually shows up in Google search results!
When your target clients/customers land on that services page, they should feel completely seen & understood, like you “get” their problems & pain points, and it’s a no brainer that they want to book you asap.
It doesn't matter if your services are delivered in person or online (think: over Zoom) - the point is that you MUST have a sales page for your services on your Squarespace website.
And for best results? That sales page should be SEO-friendly (so that people can actually find it through a Google search) AND focused on conversions (aka “book now”).
Here’s a look at your current services page:
you took a stab at building & designing it on your own #diy #doneisbetterthanperfect
you followed an outline in a random "what to put on a services page" blog post
you included the basic info you think your people to know…. but honestly, it could be better
you added in a stock image to mix things up with *~visual content~*
That's a great start, love that for you!
But, it's time to face the facts.
It's not enough to create a basic services page and think that "if you build it, they will come & buy".
LOL no, sadly the internet doesn't work that way!
📣 People can’t Book your services if they can’t find you online 📣
Put yourself in your dream client or customer’s shoes for a second.
They need some sort of service, so they turn to Google and start searching. They type in a few keywords to help narrow things down, click through the top results and browse the first few websites that come up. From here, they will decide on the best option for them and reach out for next steps.
DOES YOUR WEBSITE MAKE THE CUT?????
Truth bomb: if your services page and website aren’t showing up in their online search results, then they aren’t going to buy from you.
People can’t book your services if they can’t even find you in the first pace!!
STEP ONE of your services page overhaul is to make sure that it’s SEO friendly.
From site visitor to customer: Conversions matter!
This brings us to STEP TWO, which is all about getting your ideal client/customer closer to a purchasing decision.
The internet is a big place. There are likely hundreds (maybe even thousands!) of people who offer the same/similar services that you do.
Look, I have no doubt that you know your $hit, offer great packages, and do killer work…. but how is your dream client/customer supposed to know that?
Your services page needs to give your ideal client/customer allllll the information they need to feel confident in the next steps of booking your services - whether that’s setting up a discovery call, reserving an opening in your calendar, or hitting that “buy now” button.
This goes beyond a basic outline of your services or a general FAQ .
Instead, you have to format the copy correctly, go ham with keywords and long-form content, and use language that speaks directly to your dream client.
BONUS: this helps make the services page more SEO-friendly by default:)
A video training that solves your problems
I’ve been at this Squarespace SEO thing for a longggg time, and I know exactly what you need.
Let me repeat myself once again, for the skimmers haha
the services page on your website must do two things:
show up in search results so that people can actually FIND your services
focus on conversions so that people actually BOOK your services
I’ll teach you how to do both in this video training!
First off, we’re going to make sure that your services page actually shows up in Google search results (preferably on page 1, duh).
Secondly, we’re going to focus on copy, content, keywords and the info your dream client needs in order to make that purchasing decision.
More traffic to your services sales page > more bookings you'll get > the better your business will do > more dream clients helped
I don't make the rules, but I sure as heck know how to make search engines like Google happy!
Through my work as a Squarespace SEO experT, I’ve noticed my clients struggle with the same problem - over and over again.
I have literally worked with HUNDREDS of business owners and service providers and in most cases, it’s the same story.
They have fantastic offerings, great services and do incredible work… but they are having serious trouble getting found online so that they can get their services booked out!
This is why I created this video training specifically focused on building and designing SEO-friendly services page on your Squarespace website.
With a little understanding of SEO and a few tweaks to your services sales page, bookings & sales will start pouring in in no time.
That's what I'm here to teach you in this video training.
Best of all, I'll demo it on a real Squarespace website so that you can see exactly how it's done and follow along in real time!
So, if you've ever felt like there's room for improvement or you want to get it right from the start, then this video training is for you!
No fluff, no filler. Just straight-to-the-point actionable information that you can start using on your Squarespace website TODAY.
Who is this training for?
This video training is for anyone that sells & markets services through a Squarespace website.
Whether you are a solopreneur, coach/consultant, small business owner, designer, photographer, influencer, marketing manager, etc - this video training is for you.
Doesn't matter if you deliver your services in-person or online (Zoom).
You will benefit from this video training if:
you have an existing services sales page and want to improve it and increase conversions
you are about to create a new services sales page and want it done right from the start
If you want your dream clients & customers to buy fro you, they have to be able to FIND your services online first.
What’s included in this video training?
This video training comprises of the following lessons:
Welcome and introduction to the video training
Squarespace SEO 101: what you need to know
Two SEO-friendly ways to set up your services sales page
How to actually build a services sales page on your Squarespace website
Including CTAs (calls to action) on your services sales page
Adding CTAs (calls to action) to new and existing blog posts
Next steps after completing this video training
How do I watch the video training?
The videos that make up this training are all hosted together for easy access.
Once you purchase the video training, you will have instant access to all the video content and can watch it at your convenience as many times as you’d like.
Simply hit “play” on the first video in this training and follow along!
Here’s a preview of how the lessons appear within the training:
Love those screen grabs for me LOL
the payment and enrollment process
1. Complete your payment
2. Create student login
3. Begin the training
NOTE: This is a pre-recorded, on-demand video training and not a recording of a live training or Masterclass.
Charlotte’s Squarespace SEO trainings are different. Here’s why
Taught by THE industry leader
Learn from the best in this random little niche
Hundreds of clients served
Experienced and focused on results? That’s a guarantee, always with up-to-date information
Follow along format
A training that demo’s a Squarespace website so that you can learn and work alongside!
Bang for your buck
Cost effective trainings that deliver hella good value
On demand
Watch whenever, wherever, as many times as you’d like
Topics requested by YOU
You asked, we listened - straight to the point, no fluff or filler
Frequently Asked Questions
You’ve got questions, we’ve got answers.
Is this video training taught live?
No. This is a pre-recorded, on-demand video training. There is no “live” component or instruction by Charlotte.
How long do I have access to this video training?
How does lifetime access sound? You will receive instant access to the video training - along with all future updates! Tech moves fast and we always stay on top of it.
How long will it take to complete the video training?
It'll take you a little under an hour to complete the video training lessons.
On top of that, you should also set aside time to work on your website (create new services sales pages or update/improve existing services sales pages).
Does it matter if my website is on Squarespace 7.0 or 7.1?
No, it’s totally fine either way - we cover both in this training!
What if my website isn't on Squarespace?
This video training is focused on SQUARESPACE services sales pages and SEO.
So, if your website is hosted on another platform (like Shopify, Wordpress, Wix), you must understand that all the demos/tutorials will show a Squarespace website. We have had past students take this video training even if they have websites hosted on other platforms and yes, they have gotten loads of value out of the content (since many of the lessons/strategies/steps apply regardless of the platform you're using). That being said, this course is intended for people with Squarespace websites so the decision is yours. Think it through before purchasing and let us know if you have any questions before you buy :)
I’m not very tech savvy, will I still be able to follow along and understand the training?
YES! It truly does not matter if you are a complete beginner, we never assume knowledge and will hold your hand every step of the way! You can follow along with the demos and do the work on your own Squarespace site in real time as we go through many of the lessons. I’ve got you covered!
Why should I pay for this training, can’t I find the information online for free?
I love this question :)
For one thing, when you pay for something (like this training) you’re invested in yourself/your biz and are wayyyy more likely to take action, do the work and finally get results. You've got skin in the game now, ya dig?
Also, much of the free information out there is incorrect, out of date or ineffective, whereas this training’s content is current and top quality.
We also demo everything on a Squarespace website, so it’s not just a generic general training.
Also, you’d have to hack together a whole bunch of content from different sources whereas I’ve put it all in one place #yourewelcome :)
What if I have a question?
You are welcome to email Charlotte with any questions.
Do you offer refunds?
No. Due to the digital nature of this video training, we do not issue refunds. If you have any questions or want to make sure this video training is right for you, please email Charlotte prior to purchasing.
Meet your instructor
Hi, I’m Charlotte! Squarespace SEO Expert, web designer and online educator.
I’ve used organic SEO to grow countless websites - and I've taught my students to the same with their own websites.
I've also built many services sales pages in my day ;)
I created this video training specifically for anyone who wants to build and design a services sales page on their Squarespace website that is both SEO-friendly and focused on conversions.
There are a lot of moving parts involved in a sales page that actually gets found by your dream clients online. Between the actual look & feel of the page, to the copy & language you use, to the keywords you include, to the images that support your text and everything else, it's no wonder people get overwhelmed or never even try it out in the first place!
In this video training, you'll get a step-by-step plan and “behind the scenes” look at what it takes to build and design an SEO-friendly services page on your Squarespace website... so that people can find you online, learn about your services, decide that you’re the right person they want to work with, and ultimately book your services.
Your dream clients are out there and they’re ready to work with you - they’ve just got to find out about your amazing offerings first!
I have seen first-hand how a little work goes a long way and any type of website can reap the benefits. The world needs more kick-a$$ websites climbing the rankings and I’m excited to share my tried & true best Squarespace, sales and online marketing practices with you here in this video training.
See you in the training!
