How I create new lessons, guides and bonus resources for my online course, Top Squarespace SEO

Mixing things up a little with today’s post to give you a “behind the scenes” look at what actually goes into creating, marketing, up-keeping and improving an online course :)

Consider this your chance to peek behind the curtains of this part of my online business - happy creeping LOL!

Jokes aside, I’m sharing this information because I’m learning all about marketing and running an online course as I go, and I am super excited to document my process and share my take-aways and strategies with you, my audience! This is the kind of post I would have liked to read a few months ago when I getting ready to create new course content so I hope someone else finds it valuable too.

If you’ve been following my work online, you probably already know that I am primarily a web designer/developer and Squarespace SEO expert, but I also have an online course called Top Squarespace SEO.

You can read all about my experience creating and launching Top Squarespace SEO here:

An in-depth recap of Top Squarespace SEO: Exactly how I launched and marketed my first online course

Top Squarespace SEO is my baby - I launched it earlier in 2019 and it’s been SUCH a fun project to work on and I’ve been thrilled with the results my students have gotten so far! It’s actually the top-rated online course in this niche, which is pretty cool and something that I’ve very proud of.

If I’ve learned anything about having a successful online course, it’s that you can’t simply publish it, sell it, then never touch it again - LOL that would be one way to get some pretty crappy reviews!

Instead, online courses require regular updates and you’ve got to add new content to make it even better and more valuable to your customers.

So, in this blog post I’m going to show you everything I did recently to update and improve Top Squarespace SEO, my top-rated online course.

i’m giving you an insider’s look at how I decide on the content that’ll be added to the course and how I identify gaps in the course content to see where new lessons, resources, bonuses etc. will be a value-add or improve the customer’s experience.

I’ll also share my process for actually creating that new content, how I research and plan out the information, how the new content gets added to the online course, and so much more!

So grab a cup of whatever the heck you want and settle in, this post is a good one!

5 things I do so that every email newsletter I send performs WAY higher than industry average

Gather round hunnis, I’m about to drop some serious insider info and share a behind the scenes look at my biz numbers!

If you’ve ever wanted to creep my stats or see how another business owner approaches online marketing, then this is the blog post for you. I’ve got screenshots galore, pulled right from the back end of my email marketing platform.

Many people/businesses keep these numbers private (which is 100% fine and totally normal) but I’m all about being transparent and sharing this sort of information with my audience!

Disclaimer: I’m not an email marketing wizard or anything - far from it, actually - but I must be doing something right because my email newsletters consistently and dependably out-perform industry averages.

Also, it goes without saying that I’m not writing this blog post to pump my ego, to brag or show off for vanity reasons , duhhhhh!

Instead, I’m getting vulnerable and putting myself & my numbers out there for scrutiny in this area because online business (specifically web design/development and SEO consulting) is a relatively new career path and we’re all still trying to figure out how to do it successfully.

Think about it: many of us are solopreneurs or we run small businesses/teams, and there just aren’t that many opportunities to see how we compare to our peers, or have a benchmark to aim for if we’re still starting out - let alone know what’s normal and how our own numbers stack up!

So pull up a seat, pour yourself a glass of whatever tickles your fancy, and let’s dive right in!

Friday Q&A - websites, business & personal topics

Hello and happy Friday!

WELCOME BACK to Day 10 of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you!

Quick summary: every day for the past two weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog. And honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into next week too! LET THE GOOD TIMES ROLL!

So on Monday we’ll be back for more and you can watch even more of these daily lessons as I keep creating content for you!

Today’s video was super fun, I always love answering these question that you guys sent in. It’s a good mix of business, websites and personal stuff and I can’t wait for you to watch the replay!

Q&A videos are the best, eh?

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

5 Q&A Friday and how to stop procrasti-building your website

Hello and happy Friday!

WELCOME BACK to Day 5 of the Live Video Training Extravaganza, can you believe that I hosted a free live video training every day this week?

Ahhh it's been so much fun doing these live video trainings on my Youtube channel and sharing them with here on the blog, so I decided to continue these live video trainings into next week too! LET THE GOOD TIMES ROLL!

So, be sure to tune back in after the weekend to watch even more of these daily lessons!

Not to toot my own horn but Day 5’s live video was a total blast and and I can’t wait for you to watch the replay.

In this video training, I answered 5 questions that came directly from YOU (my audience) - you emailed in these questions and I’m thrilled that I was able to answer them live today.

The fun thing about Q&As is that it’s basically an opportunity for you to pick my brain and get expert advice on something that actually applies to you…. so don’t be shy, please let me know if you have any questions you’d like answered on next week’s Q&A video! You can leave me a comment on this blog post or on the Youtube video, or just do what everyone else did an email me your question. I don’t care how you ask your question, I’m simply happy to answer and clarify!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!