Mixing things up a little with today’s post to give you a “behind the scenes” look at what actually goes into creating, marketing, up-keeping and improving an online course :)

Consider this your chance to peek behind the curtains of this part of my online business - happy creeping LOL!

Jokes aside, I’m sharing this information because I’m learning all about marketing and running an online course as I go, and I am super excited to document my process and share my take-aways and strategies with you, my audience! This is the kind of post I would have liked to read a few months ago when I getting ready to create new course content so I hope someone else finds it valuable too.

If you’ve been following my work online, you probably already know that I am primarily a web designer/developer and Squarespace SEO expert, but I also have an online course called Top Squarespace SEO.

You can read all about my experience creating and launching Top Squarespace SEO here:

• An in-depth recap of Top Squarespace SEO: Exactly how I launched and marketed my first online course

Top Squarespace SEO is my baby - I launched it earlier in 2019 and it’s been SUCH a fun project to work on and I’ve been thrilled with the results my students have gotten so far! It’s actually the top-rated online course in this niche, which is pretty cool and something that I’ve very proud of.

If I’ve learned anything about having a successful online course, it’s that you can’t simply publish it, sell it, then never touch it again - LOL that would be one way to get some pretty crappy reviews!

Instead, online courses require regular updates and you’ve got to add new content to make it even better and more valuable to your customers. 

So, in this blog post I’m going to show you everything I did recently to update and improve Top Squarespace SEO, my top-rated online course.

i’m giving you an insider’s look at how I decide on the content that’ll be added to the course and how I identify gaps in the course content to see where new lessons, resources, bonuses etc. will be a value-add or improve the customer’s experience.

I’ll also share my process for actually creating that new content, how I research and plan out the information, how the new content gets added to the online course, and so much more!

So grab a cup of whatever the heck you want and settle in, this post is a good one!

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