If you have a website, you probably have an audience. But how well do you know them? Who visits your site, how do they interact with it, and how can you use that information to support your website growth and online business?

Understanding your audience is the biggest component of marketing your website and/or online business. If you don't know your audience, you're going to have a really hard time connecting with them and converting them into clients (if that's your goal). 

There are several ways to draw insights about your website's audience and if you website is on Squarespace, the process couldn't be easier. Squarespace Analytics offers a TON of information and when you understand what it all means, it can have enormous impacts on your website and business. 

I've also created a FREE Audience Analysis and Evaluation Worksheet that you can use to apply the information you're learning in this article. 

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