2017 was a year of change for my business. 

First and foremost as a web designer/developer, I worked on a lot of client projects, which I really enjoyed. It was great to collaborate with businesses and solopreneurs, be creative with design, and teach my clients how to use their website to strategically support their businesses. I was happy to niche down and work with more small professional businesses and develop a more robust portfolio in this area. 

This year also saw my first foray into diversification. I launched my first digital product, the Website Growth Tracker spreadsheets, and am thrilled that it was a success! I hum’ed and haw’ed about creating a digital product for literally months, and I’m so glad that I finally sat down, cranked it out, and pushed it live for the world to see. 

I also dipped my feet into online marketing by guest posting for industry peers (examples here and here), started a Youtube channel, sent out weekly emails to my newsletter subscribers, appeared on a podcast, was featured in several publications and quoted online, wrote articles, etc. This all pushed my outside of my comfort zone in a major way but the results have been worth it!

Looking back on the past twelve months, I see that I learned A LOT about time management, setting up systems, pitching myself and my services, and getting more comfortable with failure, pivots, and rejection. #realtalk

This is all well and good but you know what they say - there’s always room for improvement. I have BIG plans for my business and how I want it to grow this year, and I know that it’s possible if I work hard … at the right things.

As I sat down and planned out how I want 2018 to look, I knew there would be things I would have to do differently in my business in order to get the results I want. 

Let's take a look.

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