Hello hello and WELCOME BACK to another highly requested blog post/video tutorial!
Today, I’m sharing 6 things that make your Squarespace website legit … aka, how to ensure that your site doesn’t scream DIY.
It’s a combo of design, user experience and yes, of course, Squarespace SEO :)
These factors come up time and time again with my clients, students and casual blog readers/YT subscribers alike - doesn’t matter what type of website or industry you’re in, I don’t want to see you making any of these mistakes! I’m laying it all out for you so that you can work your way through this quick list, make any required changes in the blink of an eye, and get yourself one step closer to the website of your dreams.
Cause remember, you don’t know what you don’t know until suddenly you know better…. and I’m here to show you the way!
As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, yes Charlotte I can handle this!
This is the kind of insider info that I share with my Squarespace SEO consulting clients and students in my online course, Top Squarespace SEO. But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the summarized goods here - totally for free!
Read the blog post or watch the video tutorial below - either way, I want you to go through this quick list to confirm that yes, your website does in fact look legit.
Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!
Let’s dive right in - read the post or watch the video tutorial below to see 6 things that make your Squarespace website legit!
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Websites aren’t a “one size fits all” type of thing. Depending on what type of website you have, your needs and priorities are going to be totally different. Think about a lifestyle blog vs an e-commerce company vs a services based business… they all have websites but each one is going to look and feel unique.
Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.
In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.
Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.
Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).
Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!
Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.
But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally!
That’s where SEO comes it - SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers).
I truly believe that every services based business needs an SEO strategy. Not only can SEO help grow your website, it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!
Today we’re going to cover the most important reasons why every services based business needs an SEO strategy, whether that website is on Squarespace or another platform.
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