News flash : there’s a global pandemic going on 😷

At this point, we’re several weeks in and the initial shock over COVID-19 has passed… but now we’re faced with this “new normal” situation and everyone’s doing their best to figure out how to make the most of it. We don’t want to just keep our heads above water - nope, we want to THRIVE during the madness!

This pandemic has brought about a total upheaval of day to day life, as well as business. Literally EVERYTHING has changed - we’re all staying at home, many people are working from home for the first time ever, social distancing is mandatory, and we likely haven’t seen our loved ones IRL in a long time.

Politicians are delivering daily updates that often make our heads spin. Breaking news from the WHO is now required reading. Government alerts are popping off. Our phones are blowing up with notifications of Insta Lives. It’s wild.

We’ve also seen a complete disruption of digital behaviour and the craziest thing is that it pretty much happened over night back in mid-March 2020! People are glued to their screens (phones, laptops, TVs, etc.) and we’re spending more time than ever online …. but not always in the ways that you might expect.

This situation means different things for different people, brands and businesses - and yes, that means your website and it’s traffic are going to look different from what you’re used to.

For some industries, this global pandemic has been a blessing and business is better than ever - Amazon, Netflix and Zoom are booming and stacking mad cash right now.

However, many other industries & niches have taken a major hit. A change in consumer habits has a direct impact on website traffic, organic online searches and even businesses’ bottom lines.

This is particularly true for North American or European-based websites, brands & businesses.

You might have unexpectedly found yourself in this unfortunate situation and maybe you’re freaking out that your website traffic has DROPPED and your business is suffering. If you have, that sucks and I’m truly sorry…. but rest assured that it’s not all doom and gloom! I’m here to help you out as best as I can and reassure you that it won’t be this way forever.

In this blog post, we’re going to go over what to do if your website’s traffic has dropped or taken a hit because of COVID-19.

Whether you’re an independent content creator/blogger, a small business or brand, or a bigger company, I want you to take a step back and look at this drop in traffic & business with clear eyes and your head on straight.

After you’ve read this post, I want you to feel like you have a plan and actionable steps that you can follow to improve your situation, and hopefully boost your website traffic and set your business up for future success.