Recently I had the pleasure of completing a brand new website project for Current Talent, a career coaching and talent management consulting firm based in Vancouver, British Columbia. This project was a real joy to work on because our process was full of collaboration and the founder, Marketta Jokinen, was very receptive and open to my ideas on design, layout and digital marketing features. I loved being able to launch a website from idea to completion, and showcase the exciting business in a new digital platform!

In this blog post I’m going to walk you through the website design and development process from start to finish, tell you about our goals for the project, and also explain the different design features and decisions we made - and why.

Let’s take a look!

Web Design/DevelopmentCharlotte O'HaraFebruary 13, 2018client work, client project, portfolio, Current Talent, website revealComment

Five foolproof steps to getting projects you actually want to work on

A few days ago I was flipping through my calendar and all of a sudden it hit me : I've officially been running my own web design/development business for over a year now. Wow, what a feat!

It's a depressing fact that most businesses fail yet so far, I've been successful and I'm proud to say that I plan to keep it that way.

My business has been successful thanks to a combination of luck, hard work, perseverance and a willingness to approach my business strategically.

Here's the thing, though. A lot of it is replicable which means that YOU can start or grow your web design/development business too!

This article is going to walk you through the five foolproof steps that I use to get the web design/development projects I actually want to work on. By following these steps, I am confident that they can work for you too! It's not rocket science but it will take time and effort. But trust me, it's worth it.

BusinessCharlotte O'HaraFebruary 20, 2017my business, online business, ideal client, client project, portfolioComment

The 3 types of projects every web designer / developer should include in their portfolio

Are you starting a web design/development business? Ready to take on a few more freelance projects outside of your 9-5? Maybe you've been thinking about the best way to represent your work online?

The wild and wonderful world of freelance web design/development is a rollercoaster of an undertaking. Some days you’ll be thrilled with the projects you’re working on and other days? Not so much.

When you’re first starting out, you won’t have the luxury of being super selective about the type of projects you take on. During this initial stage of your business, a variety of projects will not only build your portfolio, it’ll also strengthen it.

Through hands-on work, you’ll learn how to cater your services to specific client types and along the way, I have no doubt that you’ll identify and refine your ideal client.

Getting experience across several types of projects will make you a better designer and will help you niche down when the time is right.

Once you start taking on projects, you’ll also have to consider the portfolio you present on your website.

Believe it or not, putting together a portfolio that showcases your work involves a surprising amount of strategy. How many pieces should you include? What order should the projects be presented in? You could honestly spend months preparing your portfolio and humming and hawing over the details but at the end of the day, you must take action and put your work out there!

Today’s article will identify the 3 project types that every web designer/developer’s portfolio MUST include - and why.

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