Designing a logo for your brand and business is TOUGH!

A well designed logo is made up of many factors and if this is your first foray into the process, it can feel overwhelming and you might not know where or how to start. We are all visual creatures with our own natural biases and judgements, so it’s not enough to have a logo that is “fine” or “good enough”. Instead we need to decide on a logo that speaks to our ideal audience and customers and that portrays our brand in the best way. Colour, form, typography, imagery and spacing all come together to make up the perfect logo so there is a lot to consider!

But the good news it that there is a strategy to logo design and it is totally possible to have a logo that makes your heart sing! Yes, there are creative elements that you must keep in mind when designing a logo, but there’s also a method to the madness.

In this article, I’m going to go over the basics of a perfect logo design, and how it contributes to the overall brand identity of your business. 

Let’s dive right in!

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