“My backlinks bring all the boys to the yard…“
LOL! Ok, that’s not entirely true but I still do LOVE backlinks, mostly because they are fun to build and lead to major SEO goodness.
What are backlinks and why do they matter for SEO? GOOD QUESTION, my friend! Today we are going to do a deep dive into the wonderful (and sometimes shady) world of backlinks and I’m going to show you why they are so important for your Squarespace website’s SEO, and how to build backlinks.
Read MoreThey say that the best things in life are free, but sadly that isn't the case for running your beloved website.
There are inherent costs associated with running, operating and maintaining a website and there’s no way around it - you've got to pay to play.
I get asked a lot about how much it costs to run a website and in all honestly, the answer is that "it depends". I know, I know! You were hoping for a set amount but I just can't give you that because there are so many variables.
What I can do, however, is share with you the set cost of running a Squarespace website (meaning : the expenses you can't skip) AND fill you in on the other expenses that you can expect to pay to keep your site up and running.
Many people are happy to talk candidly about the income their website earns (read : money in) but it's harder to get people to open up about the actual operating costs and expenses (read : money out). Lucky for you, I have no such hangup :) If you've been following my blog for a while, you know I LOVE talking about money (examples here and here) and giving you a behind the scenes look at how much it actually costs to run a website and have an online business, so let's dive right in!
Read MoreWhen it comes to your website, are you a lone wolf or part of a team?
In some cases, there’s only one person in charge of running a website. This is especially true if you are a solopreneur or if your website is part of your own personal business. Bloggers, consultants, freelancers and small business owners are often in charge of all things related to their websites.
But that’s not true for every website out there! In most cases, two or more people have access to the website. This could be the business/website owner AND their developer, designer, marketing team, social media person, staff and intern(s), whoever!
When more than one person needs access to the website, it’s important to set up different accounts. With Squarespace websites, this is set up through contributors settings, which I will walk you through below.
Read MoreEveryone who runs a website dreams of building it up into a money making machine.
We've all heard stories about successful online entrepreneurs who have turned their small websites into legit businesses that bring in impressive amounts of money every month.
Stories about websites that are making bank can be either incredibly motivating/inspiring, OR a depressing reminder of your own website's performance, depending on where you are in your online business journey. If you're struggling to bring in your first dollar through your website, you might be looking for a quick fix, the "secret" that'll bring you that type of success. Maybe you've heard those stories, read the monthly income reports, and tried out a dozen monetization strategies on your own website, crossing your fingers that it eventually works out. If that's the case, I'm guessing that you haven't had much luck.
The truth is, you can't start earning a significant income from your website at the flip of a switch. It takes A LOT of intention, experimentation and a clear business plan to successfully monetize your website.
It's true that some people struggle to monetize their website, but you don't have to be one of them.
Let’s take a look at some common mistakes people make when they try to monetize their websites.
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