Hello my friend and welcome back to the blog! Today we are talking all about PARAGRAPH TEXT on your Squarespace website - I’ll explain and show you what it is, how to set it up, styling it across your website and we’ll also talk about SEO considerations (aka what role, if any, does the paragraph text on your Squarespace website have for SEO).

Basically, the paragraph text is the regular text that is used across your Squarespace website. You can change how it’s set up and styled, which is amazing and I love being able to play around with all the design functionality that’s built directly into Squarespace’s platform.

In addition to this, paragraph text can also play a role in SEO, which we will talk about here today (obviously haha it’s my favorite topic after all!).

As a Squarespace SEO expert and the leader in this super random little niche, it’s legit my job to help you out with this :)

So, I’m giving away all my best tips here, pulling away the internet curtain if you will, and holding your hand to make sure it actually gets done!!

This is the kind of insider info that I give to my 1-on-1 Squarespace SEO consulting clients and also students in my signature online course, Top Squarespace SEO.

But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the goods here totally for free!

Oh, and I’ve even recorded a video tutorial so that you can follow along in real time, peep over my shoulder and see exactly how it’s done on a Squarespace website.

If you’ve ever found yourself asking for direction or someone to literally lay it out, steps 1-3 of what do on your Squarespace website to improve SEO, then this is it!!! You’ve come to the right place :)

Without further ado, let’s get straight into it - paragraph text, here we come!

SQUARESPACE SEO SERIES

I have so many tips to share on the subject that it would have been crazy to put it all in one article! There are many misconceptions about Squarespace SEO which is why I've dedicate so many posts to this topic. Enjoy!

Click to view all posts in the Squarespace SEO Series

Work with Charlotte - explore my Squarespace SEO Services

Set up, styling & seo considerations for the paragraph text on your squarespace website

Squarespace version 7.0 & 7.1 - demo website for a fake company

This video tutorial and blog post shows a demo website using Squarespace version 7.1

The process is pretty much the same if your website is on Squarespace version 7.0 - a few things might be different in terms of Squarespace’s back end layout/where the different settings are located BUT it’s basically the same - don’t panic if yours looks a little different than mine, you’re smart and will still be able to follow along, I have faith in you :)

For the purpose of this video & blog post, I have created a demo website for a fake company. Use your imagination but consider how it applies to your own website!

What is paragraph text?

Simply put, paragraph text the regular text that appears on your Squarespace website. If you’re using Squarespace Version 7.1 it’s called paragraph text, and if you’re using Squarespace version 7.0 it is called Normal text.

If you go to any page/blog post on your Squarespace website and start playing around with the Text content blocks, you’ll notice that with any text you add there are options on how you want to style that text.

In Squarespace Version 7.1 when it comes to text you can choose to use:

Heading 1
Heading 2
Heading 3
Heading 4
Paragraph 1
Paragraph 2
Paragraph 3
Monospace

Paragraph is basically anywhere that you’re using a text box and are using REGULAR text. Nothing fancy or special formatting, it’s what is used most often on the various pages & blog posts on your website.

The default is Paragraph 2 and as such, that’s what I recommend you stick with - so keep that in mind when you start playing around with styling, formatting, etc.

Again, let me repeat it - the paragraph text is the normal text that someone sees on any of the pages across your website, assuming it hasn’t been styled or formatted with anything else. It’s the regular schmegular text that appears in most places across your website (web pages, blog post, product pages, event pages, etc.)

If you’ve selected paragraph text, you have the option to play around with that text specifically through bold and Italics but not much beyond that.

Style Paragraph Text

To change how the paragraph text appears or is styled across your website, you’re going to go to any page on your website and then in the top right corner click Site Style (the little paint brush icon).

This will open up the Site Styles dashboard and you have many different options to choose from:

Fonts
Colors
Animations
Spacings
Buttons
Forms
Image Blocks

Let’s say, for example, you pick the Fonts tab. Then on the regular page (to the left), you can click on any bit of text and then play around with what type of font is being used there. So, if you know that the section of text that you’ve selected is set up with Paragraph text, for example, then you can use the site styling to change the font used in the paragraph text.

You might play around with the paragraph text’s font (the actual font selected), the size, the weight, line spacing, etc. Lots to choose from here!

Down under the Size section is where you can really play around with Paragraphs 1-3 or whatever.

You might even take it a step further and set it up so that certain Paragraph styling is set to a certain color - there are so many options!

SEO considerations of Squarespace Paragraph text

When Google comes to crawl and index your website, they will land on a page and see that anywhere that you’re using Paragraph text, from a technical perspective it is set up with the HTML of just regular normal text. There is no special formatting in place when paragraph text is being used!

In other words, any regular normal text on your website is marked as Paragraph text, which Google will see hasn’t been altered in any way (beyond basic styling which doesn’t really affect anything from a technical point of view).

Paragraph text hasn’t been fancied up with any headings or markdowns. There’s nothing about paragraph text that indicates hierarchy on the page or anything of particular importance. It’s just NORMAL regular text haha

What does this mean?

Simply put, when it comes to SEO there’s nothing “special” about the paragraph text on your Squarespace website.

Google will see all that basic paragraph text when they crawl and index your page, but the aren’t going to make note of it as being anything unusual or noteworthy, nothing that stands out from a technical or structural point of view.

Final Thoughts

Now that you know what the paragraph text is, what purpose it serves on your Squarespace website, how to style and set it up and all that jazz, I hope you also understand what that means when it comes to SEO!

Basically Paragraph text is regular old text on your Squarespace website - there’s nothing special about it, which also means there’s no special SEO considerations to be aware of. There’s no formatting or any technical changes that Google will make note of - it’s jsut basic, normal, standard text that is most commonly used across your website.

I hope this helps clarify things for you!

Yours in SEO,

Charlotte xo

Want to learn more about Squarespace SEO? Ready to show up higher in online search results, reach more of your potential clients/customers online, increase sales and booked services, and establish yourself as a leader in your niche? Join us inside my signature program, Top Squarespace SEO!

You can also sign up for my newsletter (right here or below), where I share Squarespace SEO tips, tricks and high-quality exclusive content. I send out regular emails, mostly focused on Squarespace SEO & websites but in a fun & accessible way, and I can guarantee that you’ll find the newsletter topics interesting, entertaining and worth your time. My open rate is insane and way above industry average, something I’m super proud of #humblebrag this isn’t another lame-a$$ email haha

Finally, shameless plug: hit me up with any specific questions you have about Squarespace SEO and your website because I’m your girl. You can reach out to me directly if you’re interested in working together on your website and we can talk about whether or not you would be a good fit for my consulting and ongoing services. I can’t take on every request to do Squarespace SEO consulting but I do pick a few websites and businesses to work with every month and I’d love for you to be one of them.

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