Bounce rate.

If you’ve ever tinkered around in Google Analytics or spent time reading up on SEO, you might have come across the term ‘bounce rate’. But, I think we can agree that it’s not exactly the easiest term to understand.

What does bounce rate mean? How do you find it? Does it affect your website’s rankings?

These are all valid questions and once you understand the metric, you’ll be able to apply it to your own website strategy.

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