Coming in HOT today with a really fun blog post, cause I’m another year older and another year wiser! 🎈
Earlier this week, I celebrated my birthday (on November 4th, it’s scorpio season baby) which is and of itself is pretty fun - but this year, I went all out!
I decided to celebrate this special occasion with a flash sale of my online course, Top Squarespace SEO!
This was the first time that I’ve ever run a flash sale and I learned SOOOO much during the process - seriously it was so much fun but it also meant that I had to master a whole new skill!
As such, I figured this would be a neat & actionable post for anyone who’s also interested in online marketing, experimenting in their business or trying something different with their online course :)
Alright so let’s talk flash sales.
In theory, they are pretty simple.
You just go all out and market/sell a product (or service, I guess) for a short period of time.
All your marketing efforts go towards that one sale and you want to spread the word as loudly and widely as possible! Everything else gets put on hold, it just chills on the back burner for a little while until the flash sale is over.
But if you’re like me and you’ve never run a flash sale before, then you probably have NO CLUE how to actually run a flash sale haha!
I mean, I figured I would need to make some changes to my website to announce and promote the flash sale for Top Squarespace SEO and I knew I’d likely send out some emails to my list… but beyond that, I was in the dark.
Because I was a flash sale first timer, I was basically starting from scratch and that meant I needed to learn everything and plan it all out ahead of time if I wanted the sale to be a success.
Luckily for me, I found several really helpful flash sale guides and templates online (thank you, Google!) and from there, I was able to hack together a pretty effective marketing plan and strategy.
So that’s what we’re going to go over in today’s blog post!
I’m sharing a lot of really actionable advice here so hopefully this helps you out if a flash sale is something you’re interested in trying out in your own business!
Ready to dive right in? Get comfy, this post is a long one :)
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