Have you heard? There’s a global pandemic going on 😷
We’re now several weeks in and the initial shock over COVID-19 has passed… but now we’re faced with this “new normal” situation and everyone’s doing their best to figure out how to ride it out… and even make the most of it. Some even find themselves in the unexpected position to thrive!
Day to day life as we knew it is on hold and this pandemic has changed EVERYTHING for who knows how long. It’s an upheaval for everyone’s personal life but it also has direct implications on business, work, and finances too.
Everyone is at home, mostly indoors, and social distancing is in full swing. All I can say is thank goodness that spring is in the air and the flowers are starting to pop!
We’ve also seen a complete disruption of digital behaviour and the craziest thing is that it pretty much happened over night back in mid-March 2020! We’re all spending an insane amount of time online, basically glued to our screens, phones, laptops and TVs …. but not always in the ways that you might expect.
This situation means different things for different people, brands and businesses - and yes, that means your website and it’s traffic are going to look different from what you’re used to.
News flash: the pandemic has brought about a massive change in consumer habits and purchasing priorities, and that is seen especially clearly with people’s internet habits and what’s going on online.
For some industries and niches, the pandemic has brought a significant drop in website traffic and business. They’re taking a beating and every day is a struggle to stay afloat and figure out the best way to keep the lights on without going under. A drop in website traffic isn’t just a blow to the ego - it has a real impact on a business’s bottom line which affects real people and their families.
However, it’s not all doom and gloom for everyone!
This global pandemic has been a blessing and business for many industries and they’ve actually found that business is booming and better than ever!
You might have unexpectedly found yourself in this joyous situation and maybe you’re like, wow ok website traffic has spiked or majorly increase and business is thriving as a results! If you have, that’s awesome and I hope that you are able to make the most of this truly insane situation! I’m here to help you out as best as I can and share my tips and recommendations for fully taking advantage of this positive change in website traffic - for however long it lasts.
In this blog post, we’re going to go over what to do if your website’s traffic has spiked or increased because of COVID-19.
Whether you’re an independent content creator/blogger, a small business or brand, or a bigger company, I want you to take a step back and look at this increase in traffic & business with clear eyes and your head on straight. Now is your time to shine and truly hit the ground running so that you can make the most of this boom.
After you’ve read this post, I want you to feel like you have a plan and actionable steps that you can follow to max out your situation, and hopefully keep riding that higher website traffic and set your business up for future success.
Read More
Let’s cut right to the chase: we’re several weeks into the COVID-19 global pandemic and sh*t’s getting real.
These are absolutely wild and crazy times and I often catch myself thinking, what in the actual heck is going on right now?!?!?!?!?
We’ve never experienced anything like this - the whole Corona virus situation and it’s impact on the world is truly unprecedented.
Personally, I feel like I’m stuck on an emotional rollercoaster and I don’t know when it’ll end. Some days are great, I feel high vibe and excited about work…. whereas other days are a struggle because I get so caught up in the hardships and challenges we’re facing collectively.
That being said, now more than ever I want to SHOW UP and YOU in any way that I can! Whether that’s my audience of casual blog readers, my amazing newsletter community or my beloved clients & customers, I am here to help you as best as I can.
My area of expertise is obviously Squarespace web design/development and Squarespace SEO, so that’s what I’m going to go over here today.
My inbox has BLOWN UP over the past few weeks with panicked questions from people who need help with their websites now. Many businesses are moving online (no easy task), and everyone is looking for help updating website content, collecting orders, setting up email newsletters to communicate with clients & customers, ramping up SEO... it’s a lot!
In this blog post, I’m going to share actionable updates you can make TODAY to your website to make sure that you’re totally covered during the COVID-19 pandemic. I will use lots of Squarespace-specific tips/recommendations but even if your website runs on another platform, I know you will still find these instructions helpful!
Read More
Coming in HOT today with a really fun blog post, cause I’m another year older and another year wiser! 🎈
Earlier this week, I celebrated my birthday (on November 4th, it’s scorpio season baby) which is and of itself is pretty fun - but this year, I went all out!
I decided to celebrate this special occasion with a flash sale of my online course, Top Squarespace SEO!
This was the first time that I’ve ever run a flash sale and I learned SOOOO much during the process - seriously it was so much fun but it also meant that I had to master a whole new skill!
As such, I figured this would be a neat & actionable post for anyone who’s also interested in online marketing, experimenting in their business or trying something different with their online course :)
Alright so let’s talk flash sales.
In theory, they are pretty simple.
You just go all out and market/sell a product (or service, I guess) for a short period of time.
All your marketing efforts go towards that one sale and you want to spread the word as loudly and widely as possible! Everything else gets put on hold, it just chills on the back burner for a little while until the flash sale is over.
But if you’re like me and you’ve never run a flash sale before, then you probably have NO CLUE how to actually run a flash sale haha!
I mean, I figured I would need to make some changes to my website to announce and promote the flash sale for Top Squarespace SEO and I knew I’d likely send out some emails to my list… but beyond that, I was in the dark.
Because I was a flash sale first timer, I was basically starting from scratch and that meant I needed to learn everything and plan it all out ahead of time if I wanted the sale to be a success.
Luckily for me, I found several really helpful flash sale guides and templates online (thank you, Google!) and from there, I was able to hack together a pretty effective marketing plan and strategy.
So that’s what we’re going to go over in today’s blog post!
I’m sharing a lot of really actionable advice here so hopefully this helps you out if a flash sale is something you’re interested in trying out in your own business!
Ready to dive right in? Get comfy, this post is a long one :)
Read More