Um wow I can’t believe it has taken me so long to write about this topic because it literally comes up allllllll the time when I work with clients! Whether it’s with my custom website projects or SEO clients, this is a question that burns strong in everyone’s minds - for good reason!
Over the past few years, Squarespace has exploded in popularity and users LOVE how easy it is to use, how functional the platform is, how much control they have over their website’s design, and also how they’re set up for SEO success right from the start.
Squarespace doesn’t mess around - they WANT your website to grow as big as possible on their platform and reach massive audiences online. Think about it, that is a great look for them so you’d better believe they’re going to do everything they can to help you out here. When it comes to SEO, Squarespace takes extra steps to make it as easy and automated as possible (much love to the Squarespace product design and development teams! xoxo)
It’s no surprise, therefore, that many people, brands and businesses choose to build new websites on Squarespace - it truly is an “all in one” platform with major bang for your buck!
But the big question people still want to know: what if you already have a website built on Wordpress and you want to move over to Squarespace? What happens to SEO and any high rankings you’ve already built up? Is your website’s SEO going to completely tank when you make the switch?
These questions and concerns are totally valid, but I’m here to tell you are probably worried about nothing!
Trust me, this should NOT be something that holds you back from moving your website from WordPress over to Squarespace and I’m going to tell you exactly why that is. Plus, I’ll also give you tips to follow so that you set yourself up for SEO success after the switch! There are best practices to follow when migrating from WordPress to Squarespace and if you keep them in mind, you will minimize any negative SEO effects.
And best of all? If you follow these instructions closely, you might even see an improvement in your website’s SEO and rankings in the long run!
Ready to dive in? Let’s go!
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Gather round, hunnis, for a much-requested topic today about everyone’s favourite topic - Squarespace SEO!
In my ongoing quest to educate the world wide web about Squarespace SEO, I’m coming at you with a brand new lesson/feature/strategy for you to try out on your own website - yippee!
Don’t let the technical term “URL redirect” freak you out - it’s not a scary topic and I know you’ll be pleasantly surprised by how easy they are to set up.
URL redirects are often used to make things simpler and easier for users and visitors who are accessing your website - which makes sense, because we can give them sort and sweet links instead of a crazy long URL slug. People often think about user experience as the first & foremost reason to set up a URL redirect.
But that’s not the only reason why URL redirects are so helpful, useful and effective.
One of my favourite things about URL redirects is how well they can be used from an SEO point of view! That’s right, setting up URL redirects can have some significant SEO effects and may help your website appear higher in search results :)
SEO is hugely valuable because it’s basically free marketing, but that doesn’t mean that it’s easy to master. Honestly, there are so many moving parts and things to keep track of that it’s no wonder people are scared off by those three little letters.
That’s why I’m so keen to share this post and video tutorial with you today so that you can learn all about URL redirects and see how much value they have for SEO.
But before we dive into URL redirects, please make sure that you’re all caught up with my other blog post about URL
If you aren’t totally sure about URL slugs in the first place and you have no clue what a permalink is, please go read this blog post first and then meet us back here when you’re ready:
Remember that SEO is an art, not a science. There’s so much to learn about Squarespace SEO which is why I have written about it a lot - it’s the most popular topic on my blog by far.
SEO can be hella confusing so if you have any questions, you are welcome to leave a comment below and I’ll do my best to respond. I personally work with select consulting and strategy clients every month so if you’re interested in that, please get in touch. I also share SEO tips with my newsletter (which you can sign up for here). Check out my Squarespace SEO page for more resources, blog posts & video tutorials and get your copy of my Squarespace SEO Checklist below for free. Phew!
Sit back, relax, and let’s start tinkering with those links!
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