How to hide or disable a product in your Squarespace online shop

Welcome back to another glorious blog post about Squarespace SEO… we’re at it again and this time we’re talking all about e-commerce!

I know many of you have a online shop/store that’s hosted by Squarespace so this might be particularly interesting to you as we move into the busiest shopping month of the year. Literally everyone and their cat is at home right now, shopping their brains out so you want to make sure your Squarespace shop is all set to pop off!

Whether you use Squarespace’s e-commerce platform to sell digital products, physical products, services, event tickets or something else, there’s A LOT to consider. Between the design, layout and content of your product descriptions and also SEO factors for how your product will be found online, this info could truly help you get in front of your ideal clients/customers AND make more sales! $$$

In this blog post, I’m going to give you a (short & sweet) tech video tutorial that shows you how to hide or disable a product in Squarespace. We’re also going to talk what that means from an SEO point of view. Double whammy :)

Alright without further ado, let’s jump straight in!

Updating your website during the COVID-19 pandemic

Let’s cut right to the chase: we’re several weeks into the COVID-19 global pandemic and sh*t’s getting real.

These are absolutely wild and crazy times and I often catch myself thinking, what in the actual heck is going on right now?!?!?!?!?

We’ve never experienced anything like this - the whole Corona virus situation and it’s impact on the world is truly unprecedented.

Personally, I feel like I’m stuck on an emotional rollercoaster and I don’t know when it’ll end. Some days are great, I feel high vibe and excited about work…. whereas other days are a struggle because I get so caught up in the hardships and challenges we’re facing collectively.

That being said, now more than ever I want to SHOW UP and YOU in any way that I can! Whether that’s my audience of casual blog readers, my amazing newsletter community or my beloved clients & customers, I am here to help you as best as I can.

My area of expertise is obviously Squarespace web design/development and Squarespace SEO, so that’s what I’m going to go over here today.

My inbox has BLOWN UP over the past few weeks with panicked questions from people who need help with their websites now. Many businesses are moving online (no easy task), and everyone is looking for help updating website content, collecting orders, setting up email newsletters to communicate with clients & customers, ramping up SEO... it’s a lot!

In this blog post, I’m going to share actionable updates you can make TODAY to your website to make sure that you’re totally covered during the COVID-19 pandemic. I will use lots of Squarespace-specific tips/recommendations but even if your website runs on another platform, I know you will still find these instructions helpful!

The real reason why URL redirects are so important for Squarespace SEO

Gather round, hunnis, for a much-requested topic today about everyone’s favourite topic - Squarespace SEO!

In my ongoing quest to educate the world wide web about Squarespace SEO, I’m coming at you with a brand new lesson/feature/strategy for you to try out on your own website - yippee!

Don’t let the technical term “URL redirect” freak you out - it’s not a scary topic and I know you’ll be pleasantly surprised by how easy they are to set up.

URL redirects are often used to make things simpler and easier for users and visitors who are accessing your website - which makes sense, because we can give them sort and sweet links instead of a crazy long URL slug. People often think about user experience as the first & foremost reason to set up a URL redirect.

But that’s not the only reason why URL redirects are so helpful, useful and effective.

One of my favourite things about URL redirects is how well they can be used from an SEO point of view! That’s right, setting up URL redirects can have some significant SEO effects and may help your website appear higher in search results :)

SEO is hugely valuable because it’s basically free marketing, but that doesn’t mean that it’s easy to master. Honestly, there are so many moving parts and things to keep track of that it’s no wonder people are scared off by those three little letters.

That’s why I’m so keen to share this post and video tutorial with you today so that you can learn all about URL redirects and see how much value they have for SEO.

But before we dive into URL redirects, please make sure that you’re all caught up with my other blog post about URL

If you aren’t totally sure about URL slugs in the first place and you have no clue what a permalink is, please go read this blog post first and then meet us back here when you’re ready:

Everything you need to know about permalinks and Squarespace SEO

Remember that SEO is an art, not a science. There’s so much to learn about Squarespace SEO which is why I have written about it a lot - it’s the most popular topic on my blog by far.

SEO can be hella confusing so if you have any questions, you are welcome to leave a comment below and I’ll do my best to respond. I personally work with select consulting and strategy clients every month so if you’re interested in that, please get in touch. I also share SEO tips with my newsletter (which you can sign up for here). Check out my Squarespace SEO page for more resources, blog posts & video tutorials and get your copy of my Squarespace SEO Checklist below for free. Phew!

Sit back, relax, and let’s start tinkering with those links!

Why we chose Squarespace for our website - Guest Episode on the Online Business Besties Podcast

Hi hunnis, wanted to let you know that I’m baaaaaaack for another guest episode on the Online Business Besties podcast, hosted by my own biz bestie Paige Brunton!

You might remember that I was actually Paige’s first guest on her Online Business Besties podcast (Episode 002). That episode is called “Working online & traveling Q+A for aspiring digital nomads” and you can listen to it here.

You can also watch the Instagram Live Q&A we did over a few weeks ago, obvi fueled by wine. Needless to say, we love to talk and hit record at the same time :)

Annnnnyways, we always have so much fun collaborating together and I was thrilled that Paige asked me back again on the podcast so soon!

We recorded this episode in-person in early August when we were both back in Toronto, Canada and had a blast talking about websites and reviewing Squarespace’s platform… who knew tech talk could be so much fun?!

This conversation is packed full of practical information, as well as insights into our own work as Squarespace web designers/developers, and I know you’ll get a kick out of listening to the two of us shoot the sh*t while still delivering a value-packed conversation.

squarespace seo checklist

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squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!