If your website is your business' home online, a great way to think of social media is as if it's the garage attached to the house.

Websites and social media channels should work together seamlessly to promote and support your business online. Social media is a great way to circle traffic back to your website and control the message you communicate to your audience. It also lets your audience connect with your business on the platform that makes the most sense to them. Some people who prefer to consume information visually might prefer Instagram or Youtube, whereas a customer with a question might turn to Facebook or Twitter.

Connecting your business' social media accounts to your website is a no-brainer but I'm surprised by how often I see businesses skip this step or do it incorrectly.

Below you'll find a video tutorial and written instructions on how to connect your social media accounts with your Squarespace website. It's my hope that if you aren't doing this already, you'll take a few moments to connect your social media accounts with your site since it's very easy and has a big impact on your digital presence.

I've also rounded up my list of best practices to keep in mind when connecting social media accounts with your website. Read through to the second half of the article for more info!