Have you heard? There’s a global pandemic going on 😷
We’re now several weeks in and the initial shock over COVID-19 has passed… but now we’re faced with this “new normal” situation and everyone’s doing their best to figure out how to ride it out… and even make the most of it. Some even find themselves in the unexpected position to thrive!
Day to day life as we knew it is on hold and this pandemic has changed EVERYTHING for who knows how long. It’s an upheaval for everyone’s personal life but it also has direct implications on business, work, and finances too.
Everyone is at home, mostly indoors, and social distancing is in full swing. All I can say is thank goodness that spring is in the air and the flowers are starting to pop!
We’ve also seen a complete disruption of digital behaviour and the craziest thing is that it pretty much happened over night back in mid-March 2020! We’re all spending an insane amount of time online, basically glued to our screens, phones, laptops and TVs …. but not always in the ways that you might expect.
This situation means different things for different people, brands and businesses - and yes, that means your website and it’s traffic are going to look different from what you’re used to.
News flash: the pandemic has brought about a massive change in consumer habits and purchasing priorities, and that is seen especially clearly with people’s internet habits and what’s going on online.
For some industries and niches, the pandemic has brought a significant drop in website traffic and business. They’re taking a beating and every day is a struggle to stay afloat and figure out the best way to keep the lights on without going under. A drop in website traffic isn’t just a blow to the ego - it has a real impact on a business’s bottom line which affects real people and their families.
However, it’s not all doom and gloom for everyone!
This global pandemic has been a blessing and business for many industries and they’ve actually found that business is booming and better than ever!
You might have unexpectedly found yourself in this joyous situation and maybe you’re like, wow ok website traffic has spiked or majorly increase and business is thriving as a results! If you have, that’s awesome and I hope that you are able to make the most of this truly insane situation! I’m here to help you out as best as I can and share my tips and recommendations for fully taking advantage of this positive change in website traffic - for however long it lasts.
In this blog post, we’re going to go over what to do if your website’s traffic has spiked or increased because of COVID-19.
Whether you’re an independent content creator/blogger, a small business or brand, or a bigger company, I want you to take a step back and look at this increase in traffic & business with clear eyes and your head on straight. Now is your time to shine and truly hit the ground running so that you can make the most of this boom.
After you’ve read this post, I want you to feel like you have a plan and actionable steps that you can follow to max out your situation, and hopefully keep riding that higher website traffic and set your business up for future success.
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Welcome to Day 4 of my Live Video Training Extravaganza!
On Monday June 29, 2019, I kicked things off with the first daily live video training over on my Youtube channel and every day this week (and probably next week too!), I’ll be doing even more live video trainings for you… and then sharing the replays here on the blog.
Can you believe we’re already on Day 4?! Time flies when you’re having fun!
Day 4’s video training was a seriously so good and and I can’t wait for you to watch the replay.
In this video training, we talked all about the 5 marketing features that every website MUST have.
Whether your website is hosted on Squarespace or another platform (Wordpress, Shopify, etc.), consider these marketing features non-negotiable :)
In previous live video trainings this week, we talked about choosing the right Squarespace template and then moved on to the Squarespace template customization process. So Day 4’s video training, which is all about including marketing features and settings on your website, is a natural next step!
Here’s the thing: no matter what type of website you have, we can all benefit from better marketing! Whether your website supports a services-based business, or you have an e-commerce shop or sell products online, or if you are running an event, marketing plays a massive role in the success of your business and website.
Marketing is all about getting the right people in front of your offerings. Our goal is to connect our ideal audiences/dream clients with the content of our websites - so that we can better sell & promote our products, services, offerings and highlight the amazing value we bring!
So when it comes to your website, make sure that you have all these marketing features in place!
Ready to dive right in?
Click the live video training replay below to watch now!
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Having a pretty website is great. We all want a site that looks good, has lovely photos and images, a seamless design and cohesive branding. This presents our business or brand professionally online and helps connect with an online audience and potential clients/customers.
But have you ever stopped to think about how your website works from a marketing perspective?
Marketing is essential if you want to grow your website, get more traffic, and build up your business online.
It’s not enough to get people onto your website and wow them with gorgeous aesthetics - instead, we need to think about how our website can do more : it needs to look good AND convert & drive business.
As a web designer/developer, I’m a HUGE fan of Squarespace for many reasons but I particularly appreciate how they have given so much thought into the marketing and digital strategy side of their platform. When I build custom Squarespace websites for my clients, I often step in and make sure that their design incorporates marketing and business strategies because I want their websites to actually convert and drive business. Web design is about so much more than just aesthetics and a good website things about form AND function. It helps establish and develop a brand but it also works to convert site visitors to clients/customers. Marketing is integral if you want to grow your website and reach your business goals, connect with a wider audience and set your brand apart in a competitive (and often saturated) online space.
There are so many marketing features and tools that are built in directly to the Squarespace platform and I want to talk about those in this blog post today. In most cases, all you have to do is enable a setting or activate a feature. It couldn’t be easier!
I hope that you use this list as a checklist or reference point of sorts, and apply these marketing features to your own Squarespace website. If you include these marketing tools and features on your own Squarespace website, you are leveraging opportunities to grow your website, increase traffic and drive more business - for free! Sounds like a no-brainer to me.
In no particular order of importance, let’s take a look.
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