Posts in Web Design/Development
Understanding the difference between web design and web development

“So, what do you do?”

That’s a simple question but hard to answer, right?

Personally, the way I answer depends on who is asking the question. Do they have any sort of tech background? Will they understand the type of work I do, or do they come from a completely different industry? Is it really something I want to get into? These are all things I consider before I reply.

I usually keep things super simple by saying “I build websites”. However, sometimes I’ll go a little deeper and say that I’m a web designer/developer.

This, my friends, is where I usually lose people. And if we’re being honest, it’s for good reason!

Most people aren’t familiar with how a website is made - they just know that it gets “built”. In reality, a website is a combination of web design AND web development. Sometimes the entire process can be done by one person (like me!) but depending on the complexity of the project it may be completed by several different professionals.

Today we’re going to break down the difference between web design and web development so that we’re all clear on the different roles and responsibilities that go with both parts. Whether you’re interested in starting your own project or hiring it out to someone else, this will give you a better understanding of what’s involved.

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Increase your Squarespace website's visibility to search engines in 3 easy steps - video tutorial

One of Squarespace's biggest selling points is that ALL of their websites & templates are optimized for search engines by default. This means you aren't left struggling with plugins and don't have to spend hours trying to learn the in's and out's of how to optimize your site for SEO. Nope, Squarespace takes care of all of that on the back end and it's glorious.

But did you know that there are a few quick and easy tricks that will make your Squarespace website even MORE compatible with search engine visibility?

That's right, in about as long as it'll take you to watch this video tutorial, you can be on your way to an even more SEO friendly Squarespace website. What's not to love?! 

Follow these 3 (ridiculously easy) steps to make your Squarespace even more visible to search engines like Google, Yahoo, or Bing (lol) today!

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4 Squarespace templates I recommend for business websites - video tutorial

Have you ever visited Squarespace's website and been overwhelmed by how many templates they have? Look at them all, there are TONS of website templates to choose from! 

Here's the thing though. While there are dozens of Squarespace templates available, not all are best suited for business websites. And if that's what you're looking for, I'm here to help you sort through the available templates.

Whether you're looking to create a website for yourself or for a larger business, Squarespace has beautiful templates that you can use and customize to meet all your needs. 

Let me show you my top 4 Squarespace template recommendations for business websites!

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Understanding your website’s bounce rate

Bounce rate.

If you’ve ever tinkered around in Google Analytics or spent time reading up on SEO, you might have come across the term ‘bounce rate’. But, I think we can agree that it’s not exactly the easiest term to understand.

What does bounce rate mean? How do you find it? Does it affect your website’s rankings?

These are all valid questions and once you understand the metric, you’ll be able to apply it to your own website strategy.

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