5 branding upgrades that every Squarespace website must include

Some people say that branding is just about setting the *~mood~* but I believe it’s about so much more than that. Branding is a strategy, a way to present your business to your ideal audience, and a story you tell through visual elements.

Brand elements work together to evoke a feeling, leave an impression and speak to a target audience

One thing that branding is NOT? A formula.

There are certain branding elements that you’ll have no matter what type of business or website you’re working with. These non-negotiable include a logo, colour palette and typography. But if you want to make your website POP and stand out from the crowd, you’ve got to step up your branding game.

I’m sharing 5 branding upgrades that you must do to your Squarespace website if you’re ready to customize your site and step up your online game.

Let’s take a look!

How to add and style social Share buttons to your Squarespace Website - video tutorial

Do you like free marketing as much as I do?

If the answer to that question is HECK YEAH, then pull up a seat because you're in the right place.

One of the best ways to grow your website is by encouraging your audience and visitors to your website to share your content on social media. Not only does this place your content in front of more people, it also helps drive more traffic back to your website.

That's where social Share buttons come in.

Most people think of social Share buttons as a regular feature of blog posts and product items (which they are), but did you know they're also great to add to events and Album pages?

In today's video tutorial, I'm about to show you how easy it is to add and style social Share buttons to your Squarespace website.

July 2018 Recap

Welly HELLO summer, aren't you a treat? I find it hard to believe that it's time for another monthly recap post already but here we are, it's been a good one. Summer is my absolute favourite time of year and even though it's been hella hot, you won't find me complaining!

This marks the 5th post in my monthly recap blog posts where I share a behind the scenes look at my business and life as an entrepreneur and digital nomad. I love having this space to record the highs and lows and show you how I spend my time away from my laptop.

I really enjoy seeing little glimpses of the personal lives of my fellow business owners, freelancers and entrepreneurs because it makes me feel like I know them as real people, you know? I’m hoping you enjoy reading these posts from me too! I’m a firm believer that business can be professional AND fun and I’m so excited to share what I get up to every month. Plus, the pics are fun to creep :)

July was a wonderfully grounding month and my first full month back home in Canada since my travels in Asia as a digital nomad. I settled back into normal life and did some good work. It felt balanced and chill, which is exactly what I wanted after all the insane travel and changes experienced back in June.

Let’s dive right in and take a look, shall we?

BusinessCharlotte O'HaraAugust 9, 2018monthly recapComment

How to add Pin It buttons to your Squarespace website - video tutorial

Fun fact - Pinterest is one of the top 2 drivers of traffic to my website, along with Google. Every time I publish a blog post, I pin the blog post image to Pinterest and sit back & relax while Pinterest sends tons of visitors over to my website. It's a small step that yields major results!

Pinterest is one of the most powerful search engines in the world and it works for every website, in just about any industry. If you aren't already using Pinterest to support your website or blog's growth, get on it asap!

One of the easiest ways to make sure that your content can be shared to Pinterest is by adding Pin It buttons to your website and blog.

Pin It buttons appear whenever someone hovers over an image on your site and in just one click, the image (and corresponding content) is shared to Pinterest for the whole world to see. It's super easy to set up and you can customize these Pin It buttons to meet your needs and look exactly how you want!

If you're ready to add Pin It buttons to your Squarespace website, I hope this video tutorial shows you how easy they are to add and how you can style them to match your website!

squarespace seo checklist

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squarespace seo checklist

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