Posts tagged grow website
What should you be doing every week to grow you online business?

Entrepreneurs, freelancers, online business owners… gather round everyone, ‘cause this conversation applies to all of you!

Today we are going to go over the extra things you should be doing every week in addition to your regular tasks in order to grow your online business

Now, those of us who don't work a traditional 9-5 job will know that an outrageous amount of time spent working on our business isn't actually related to the products/services that we’re focused on.

For example, you'd think that as a web designer/developer I spend most of my time building and designing websites. LOL nope! While that's definitely how I spend a lot of my working hours, there's a whole lot more to my business than that. Think: content creation, social media, marketing, accounting, promotion, etc. That’s something that surprises many of us when we start out on our own, just how many hats we will have to wear in order to grow a successful business!

Obviously, you are going to do the work directly related to your business. This could mean delivering services to your clients,  creating/updating products, hosting events, whatever. But your work also includes marketing the business, content creation, continuing education, emails, etc. 

If you’re on my site and reading my blog posts, I’m guessing your goal isn’t just to stay afloat - you're here to thrive in business. That’s why it’s SO important to consider the other business related activities that will help you grow and reach new milestones as an entrepreneur!

These are things I do every week and they have been vital to my success in business so far. I consider them non-negotiables of the best sort and I'm excited to share them with you today!

Let's take a look.

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Benefits of backlinks for Squarespace SEO

“My backlinks bring all the boys to the yard…“

LOL! Ok, that’s not entirely true but I still do LOVE backlinks, mostly because they are fun to build and lead to major SEO goodness. 

What are backlinks and why do they matter for SEO? GOOD QUESTION, my friend! Today we are going to do a deep dive into the wonderful (and sometimes shady) world of backlinks and I’m going to show you why they are so important for your Squarespace website’s SEO, and how to build backlinks.

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How to have a website on the side without getting fired from your day job

Having a website is all the rage right now. It seems like everyone and their cat runs a website, has a blog, or is growing an online presence in some way or another. There’s no shortage of projects to work on or ways to tinker around on the internet, and a website is one of the most obvious ways to do that.

I’m a huge fan of people having their own website, whether it’s for business or personal reasons. Maybe it's a lifestyle blog, a portfolio, a place to write about your thoughts on current events, or a way to share stories of your life with others. Your website could also be part of a bigger side hustle, for example if it’s an e-commerce site, a place to sell your services, a monthly membership site, whatever - the sky is the limit. Side websites can act as a creative outlet but they can also turn into lucrative side-hustle when done properly.

I know loads of people who work a regular 9-5 and have a website that they run on the side and let me say, I friggin’ LOVE that. Own your place on the internet, yo! 

But if you do decide to work a regular job AND run a website on the side, make sure you do it right and don't get fired! Take a look at things to consider so that both can coexist happily from here on out.

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6 foolproof ways that a professional website will grow your business

Serious question : if you don’t have a website, do you even exist?

You might think I’m being a little dramatic here but trust me, you NEED to have a website if you have a business that you want to grow. And not just any old website either. You need a professional website!

It’s not enough to have an online presence on social media either because as we’ve seen in the past, platforms go in and out of popularity all the time (MySpace, Vine and Snapchat, I’m looking at you). You might build up an audience on one platform only to have all those people jump ship and leave you without a way to stay in touch with them.

That’s why it’s SO important to have a website. It’s your “home” on the internet that you own and it can’t be taken away from you. Websites are a way to share information with your audience, capture their contact info so that you can stay in touch with them (hello, email lists!), sell products or service, and generally build up your brand visibility.

All of this is well and good, and once you have a website up and running, it’s time to make sure that it’s working FOR you - not against you! 

This is where the professional website comes into play. We aren’t talking about casual, personal blogs here. Those hold a special place on the internet but they aren’t the focus of this post. Instead, our attention is on professional websites that support a business, no matter the industry.

In my experience as web designer/developer who works with small, professional business, I’ve noticed that there are 6 foolproof ways that a professional website will grow a business, and I’m going to share those with you today. I’ve seen my clients grow their businesses many times over after they’ve redesigned or launched a new website, and almost all of them agree that there’s enormous ROI on our projects.

Without further ado, let’s take a look at how a professional website will grow your business!

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