Our biggest online business flops & failures - Guest episode on the Online Business Besties podcast

You know how they always say that “Good things come in three’s”?

Well I have to say that in today’s case, this is DEFINITELY TRUE!

I’m super excited to let you all know that I’m back for a third guest appearance on the Online Business Besties podcast, hosted by my own biz bestie Paige Brunton!

Whether we’re chatting online on our weekly mastermind Zoom calls or getting together in Toronto or Bali to record a podcast in person, we always have so much fun together and I’m thrilled that you can listen in while we talk shop and generally shoot the sh*t in the best way possible :)

In case you missed my previous guest appearances on Paige’s Online Business Besties podcast, here are the links to listen to those episodes:

Annnnnyways, we always have so much fun collaborating together and I was thrilled that Paige asked me back again on the podcast!

We recorded this episode in-person when we were both working remotely in Bali a few months ago. On the afternoon in question, we crammed ourselves into a tiny, teeny, minuscule little Skype room at a local co-working space and ended up having a really FUN yet open & honest conversation about our biggest online business flops and failures.

These are the kind of things that are a little awkward to talk about on your own so I’m super glad that we were able to tag team this topic, share our own experience, be vulnerable but also laugh about our mistakes (believe me, we’ve definitely made them)!

This conversation is packed full of practical information, as well as insights into our own work as Squarespace web designers/developers, and I know you’ll get a kick out of listening to the two of us shoot the sh*t while still delivering a value-packed conversation.

BusinessCharlotte O'HaraFebruary 9, 2020online business besties, podcast, Paige Brunton, business, my businessComment

How to change a Squarespace blog post's publication date - video tutorial

Blogging and creating content for your website is rarely a “publish and never touch it again” situation.

It’s quite common to go back to old blog posts that you published a long time ago and update their content, improve the information, make it more current and increase the value to both search engines and visitors.

This is actually something i’ve been doing on my own website, and even though it takes a lot of time and effort to improve all of these previously published blog posts, I can already see some major SEO benefits! We’re talking an increase in website traffic, higher conversion rates, more opt-ins to my newsletter and higher rankings for my desired keywords and keyphrases. Yassss queen!

Once you decide to go back to these blog posts and pump them up with a second life, you probably want to update the blog post’s publication date while you’re at it since this can be an SEO factor.

I’ve already answered the question “Does changing a blog post’s publication date affect SEO?” so if you haven’t already, be sure to read that post for more information and a better understanding of what’s going on in Google’s mind.

But in this post specifically, I’m going to show you exactly how to change/update a Squarespace blog post’s publication date with clear, easy to follow instructions.

We’re looking at changing the publication date for blog posts that you’ve already published, as well as draft blog posts that are scheduled to go live in the future.

Click play to watch the video tutorial below or read on for written instructions!

Does changing a Squarespace blog post's publication date affect SEO?

“If you update an old blog post, should you change the ‘published date’? Are there any SEO benefits for doing this?”

This is a question that came up recently during a Squarespace SEO Audit & Consulting client meeting and I figured since this topic has come up before, it’s worth creating a blog post about it to help out the rest of my audience - that would be YOU, my lovely little website & SEO nerds :)

When it comes to SEO and ranking high for your desired keywords/key terms, we can all agree that Google (and other search engines) favour both new AND refreshed/updated content. This is pretty much true across the board.

If we think back to the very basics of SEO and how Google decides what content to return in search results, it always comes back to the best and highest quality content on the internet.

Whether we’re talking about a web page, a blog post, a product description - whatever, really - the principle remains the same.

If you want your website to rank well for your desired keywords, then it’s a good idea to regularly publish new content on your website/blog. But at the same time, you also want to go back & revisit old blog posts to update them and make sure that the content is as valuable, current and up to date as possible.

This is something I’ve been focusing on recently, here on my own website and blog. Personally, I’ve been going back and updating & improving old posts on my blog and wow, there’s no denying that I’ve already seen major SEO benefits! We’re talking an increase in website traffic, better opt-in rates for my newsletter and freebies, content that ranks higher for my desired keywords, etc. It’s a lot of work but I can already see the impact it’s having so I’m going to stick with it!

But today we’re focusing specifically on BLOGGING - the relationship between blog post publication dates on Squarespace websites and SEO.

And this is perfect because the topic is timely for my own website’s SEO efforts, and it was also a client question during a consulting meeting! Hopefully this post will help out anyone who might be wondering the same thing.

I’m answering this question with a lot of detail here in this post but we’re going to look at two things:

Whether or not there’s any SEO impact/benefits that comes from changing a blog post’s publication date
Instructions on how to actually change the blog post’s publication date.

So let’s take a look, shall we?

How and why I created a promotional marketing video for my online course, Top Squarespace SEO

Hello hello!

Coming in HOT with another “how I did this” educational blog post for you!

I’m about to give you a behind-the-scenes look at the brand new promotional marketing video that I created for my online course, Top Squarespace SEO.

These types of posts are really fun to write for you guys because it’s my chance to share with you, my lovely audience, exactly what I’m working on and show you how I’m doing it.

I can truly show you what I learn, as I go.

There’s something wild about experimenting in your business and then slapping those results/takeaways on the internet for the whole world to see in a blog post LOL! But you know me, always happy to (over)share!

Alright, let’s get right to it!.

To start things off, please take a look at said promotional marketing video (below) so that you know what I’m talking about, and then I’ll catch you on the flip side to discuss how I created this video etc.

squarespace seo checklist

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squarespace seo checklist

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Thank you!