Hello hello! I’ve got some exciting news to share with you today - I was featured as a guest on another podcast!
Matt East from The Goal Achievers Podcast recently had me on his show and I’m thrilled that I can finally share our conversation!
We had such a fun chat and I know you’re going to love this episode. It’s filled with practical information, a deep dive into email marketing and sales strategies, the story of how the heck I ended up moving to Bali, and so much more!
Read MoreComing in HOT today with a really fun blog post, cause I’m another year older and another year wiser! 🎈
Earlier this week, I celebrated my birthday (on November 4th, it’s scorpio season baby) which is and of itself is pretty fun - but this year, I went all out!
I decided to celebrate this special occasion with a flash sale of my online course, Top Squarespace SEO!
This was the first time that I’ve ever run a flash sale and I learned SOOOO much during the process - seriously it was so much fun but it also meant that I had to master a whole new skill!
As such, I figured this would be a neat & actionable post for anyone who’s also interested in online marketing, experimenting in their business or trying something different with their online course :)
Alright so let’s talk flash sales.
In theory, they are pretty simple.
You just go all out and market/sell a product (or service, I guess) for a short period of time.
All your marketing efforts go towards that one sale and you want to spread the word as loudly and widely as possible! Everything else gets put on hold, it just chills on the back burner for a little while until the flash sale is over.
But if you’re like me and you’ve never run a flash sale before, then you probably have NO CLUE how to actually run a flash sale haha!
I mean, I figured I would need to make some changes to my website to announce and promote the flash sale for Top Squarespace SEO and I knew I’d likely send out some emails to my list… but beyond that, I was in the dark.
Because I was a flash sale first timer, I was basically starting from scratch and that meant I needed to learn everything and plan it all out ahead of time if I wanted the sale to be a success.
Luckily for me, I found several really helpful flash sale guides and templates online (thank you, Google!) and from there, I was able to hack together a pretty effective marketing plan and strategy.
So that’s what we’re going to go over in today’s blog post!
I’m sharing a lot of really actionable advice here so hopefully this helps you out if a flash sale is something you’re interested in trying out in your own business!
Ready to dive right in? Get comfy, this post is a long one :)
Read MoreMixing things up a little with today’s post to give you a “behind the scenes” look at what actually goes into creating, marketing, up-keeping and improving an online course :)
Consider this your chance to peek behind the curtains of this part of my online business - happy creeping LOL!
Jokes aside, I’m sharing this information because I’m learning all about marketing and running an online course as I go, and I am super excited to document my process and share my take-aways and strategies with you, my audience! This is the kind of post I would have liked to read a few months ago when I getting ready to create new course content so I hope someone else finds it valuable too.
If you’ve been following my work online, you probably already know that I am primarily a web designer/developer and Squarespace SEO expert, but I also have an online course called Top Squarespace SEO.
You can read all about my experience creating and launching Top Squarespace SEO here:
An in-depth recap of Top Squarespace SEO: Exactly how I launched and marketed my first online course
Top Squarespace SEO is my baby - I launched it earlier in 2019 and it’s been SUCH a fun project to work on and I’ve been thrilled with the results my students have gotten so far! It’s actually the top-rated online course in this niche, which is pretty cool and something that I’ve very proud of.
If I’ve learned anything about having a successful online course, it’s that you can’t simply publish it, sell it, then never touch it again - LOL that would be one way to get some pretty crappy reviews!
Instead, online courses require regular updates and you’ve got to add new content to make it even better and more valuable to your customers.
So, in this blog post I’m going to show you everything I did recently to update and improve Top Squarespace SEO, my top-rated online course.
i’m giving you an insider’s look at how I decide on the content that’ll be added to the course and how I identify gaps in the course content to see where new lessons, resources, bonuses etc. will be a value-add or improve the customer’s experience.
I’ll also share my process for actually creating that new content, how I research and plan out the information, how the new content gets added to the online course, and so much more!
So grab a cup of whatever the heck you want and settle in, this post is a good one!
Read MoreGather round, hunnis, for a much-requested topic today about everyone’s favourite topic - Squarespace SEO!
In my ongoing quest to educate the world wide web about Squarespace SEO, I’m coming at you with a brand new lesson/feature/strategy for you to try out on your own website - yippee!
Don’t let the technical term “URL redirect” freak you out - it’s not a scary topic and I know you’ll be pleasantly surprised by how easy they are to set up.
URL redirects are often used to make things simpler and easier for users and visitors who are accessing your website - which makes sense, because we can give them sort and sweet links instead of a crazy long URL slug. People often think about user experience as the first & foremost reason to set up a URL redirect.
But that’s not the only reason why URL redirects are so helpful, useful and effective.
One of my favourite things about URL redirects is how well they can be used from an SEO point of view! That’s right, setting up URL redirects can have some significant SEO effects and may help your website appear higher in search results :)
SEO is hugely valuable because it’s basically free marketing, but that doesn’t mean that it’s easy to master. Honestly, there are so many moving parts and things to keep track of that it’s no wonder people are scared off by those three little letters.
That’s why I’m so keen to share this post and video tutorial with you today so that you can learn all about URL redirects and see how much value they have for SEO.
But before we dive into URL redirects, please make sure that you’re all caught up with my other blog post about URL
If you aren’t totally sure about URL slugs in the first place and you have no clue what a permalink is, please go read this blog post first and then meet us back here when you’re ready:
Remember that SEO is an art, not a science. There’s so much to learn about Squarespace SEO which is why I have written about it a lot - it’s the most popular topic on my blog by far.
SEO can be hella confusing so if you have any questions, you are welcome to leave a comment below and I’ll do my best to respond. I personally work with select consulting and strategy clients every month so if you’re interested in that, please get in touch. I also share SEO tips with my newsletter (which you can sign up for here). Check out my Squarespace SEO page for more resources, blog posts & video tutorials and get your copy of my Squarespace SEO Checklist below for free. Phew!
Sit back, relax, and let’s start tinkering with those links!
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