Setting up business information on your Squarespace website
Hey there hunnis, happy Thursday! Another glorious summer week is wrapping up, I hope you’re getting excited for the weekend like I am :)
WELCOME BACK to Day 14 (!!!) of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you! Week 3, hot dang.
Quick summary: every day for the past 2.5 weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog.
This Live Video Training Extravaganza was supposed to be a 1-week-and-done situation but honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too. LET THE GOOD TIMES ROLL!
So we’re back at it again and you can watch even more of these daily lessons as I keep creating content for you!
This morning’s video was glorious (duh) and I know you’ll get lots of out the info I shared, whether you’re doing the whole DIY thing on your Squarespace website or if you’ve worked with a web designer/developer and want to make sure that you fully understand all the settings in place on your website.
In today’s video training, we talked about setting up business information for your Squarespace website.
Whether you’re a bricks & mortar business that has a physical location with real hours of operation, or you’re more of an online services based business, or even a blogger, everyone’s gotta have some sort of contact and business information on their website!
But depending on what your needs are and how you serve your online audience, clients and customers, that business information might be displayed differently or more thoroughly.
I’m sharing these business information settings and suggestions with you and fully explaining how they work because many people miss out on this step, or aren’t taking full advantage of all the ways they can improve user experience by including the business information on their website. Common mistake but totally avoidable!
Alright, that’s enough intro for one video… let’s get to the goods.
Click the live video training replay below to watch now!
Business information and your Squarespace website
Click play to watch the video above or on my Youtube channel
Here’s what we talked about in this video training:
Including business information on your Squarespace website
There are several business information factors that you might want to include on your website:
business name
physical location or mailing address
hours of operation - regular, holiday, extended, closed, etc.
contact information - phone number, email address, etc.
Depending on what type of website or business you have, the business information that you share online might be different.
Set up a Google my business profile
This is something that I always recommend to my clients, newsletter subscribers and people who watch my video tutorials - make sure that you have set up a Google My Business profile!
Read this post & video tutorial : Have you set up a Google My Business Profile to go with your Squarespace website?
Google My Business is another Google service, which means that once you’ve set up your profile and connected it to your Squarespace website, you get extra exposure online.
Obviously this step is super important for businesses with a physical location, but it is also great for online businesses too!
Google My Business is great for two key reasons:
User experience - makes it easier for people who are doing online searches to find information about you & your business,
Major SEO benefits - you may rank higher in search results because of this extra Google verification
So, if you haven’t already, please take a few minutes to set up a free Google My Business profile and connect it to your Squarespace website. It’s a wonderful way to share up to date business information online and there are literally no downsides. Worth it, 100%.
Updating the business information setting in Squarespace
Home menu > Settings > Business information
Instructions here.
Settings include:
Contact phone number
Contact email address
Physical location
Business hours
Note: depending on the template that you’re using, this business information may appear differently in different places on your website, so be sure to check out how your Squarespace template displays this business information setting.
Business information in the website footer
I love including business information in the website footer because it’s a site-wide feature. This means that no matter what page of your website someone is on, they will always see the footer section displayed, and if you’ve included business information in the footer, they can easily access that information at any time.
To include business information in the footer section, simply insert a content block (usually a Text block) and write out the relevant information. Again, depending on the type of website/business you have, you might include different information here.
This could be as simple as your business name and email address, or you could list out your address, hours of operation, phone number and full contact information as well. Whatever works best for you!
Business information on the Contact page
All websites have a contact page so make sure that you’re including business information here - it’s the natural spot where people are going to search for that information.
You can always insert a Form content block on the contact page so that people can fill it out and get in touch with you that way.
But I also recommend that you write out or clearly state your email address - you can do this via a Text block and then hyperlink the email address (optional but always good for user experience).
Related : How to link to an email address in Squarespace - video tutorial
Also add a Map content block - great way to include a map to your business’s physical location on the contact page
Outline business hours of operation here too - whether that’s for a physical location, or else the hours that you work in your online services based business.
I love including this business information here on the contact page because you can very easily update any changes (e.g., holiday hours, closures, etc.)
About & Services Pages
You can include simple business information or a link to your email address on these pages as you see fit, or else instruct / redirect site visitors back to the Contact page for full business information.
This is not required by any means, but it’s helpful from a user experience point of view and making sure that business information is easily accessible throughout your website.
Related : Sitemaps and the 4 pages that every website NEEDS to have
FREE RESOURCES MENTIONED IN THE VIDEO TRAINING:
DAILY VIDEOS FOR THE LIVE VIDEO TRAINING EXTRAVAGANZA
As I mentioned, this video is for Thursday, Day 14 and we’re continuing with another week of my Live Video Training Extravaganza! I’m PUMPED to be sharing so much free content, knowledge, information, strategies and tech tips with you for another week :)
I’ll be going live every day over on my Youtube channel again all week, sharing a free video training all about Squarespace, SEO, web design & development, online business, and a whole lot more.
We’re going to be talking about how you can grow your website, connect with your ideal audience online, attract dream clients and customers, and improve the look/feel/functionality of your website. Ready to up-level? PERFECT because my friend, you are in the right place and I’m sharing all my “secrets” to get you there.
I have a few topics in mind but I’d LOVE to hear from you! If there’s anything you want me to talk about, any questions you want answered, any strategies you want me to debunk or explain, please let me know by leaving me a comment below. I’m open to suggestions because I want to make sure that these video trainings are super valuable and exactly what you’re dying to learn from me. So don’t be shy, consider this your invitation to pick my brain!
Don’t forget that I’ll be doing another Q&A video on Friday, that’s tomorrow.
See you back here tomorrow or over on my Youtube channel every day this week for even more of the Live Video Training Extravaganza! Thrilled that you’re here xoxo
