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We’ve been on a roll with all the link-related content over in our little corner of the internet lately and guess what - the fun continues! 😂

Today we’re talking all about anchor text - what it is, 4 different types, how to set them up on your Squarespace website and what it means for SEO.

Whether we’re talking about a web page, blog post, product page, sales page, landing page, or pretty much any other page/part of your Squarespace website, odds are you’ll have some sort of link…. and as such, it’s important to set them up correctly using the proper anchor text!

It’s simple stuff, anyone can set up an anchor text link with a basic tutorial! But if you want to get the most SEO value and keyword relevance as possible, then you should do it strategically!

This is where I come in :) 🙋‍♀️

As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, yes Charlotte I can handle this!

This is the kind of insider info that I share with my Squarespace SEO consulting clients and students in my online course, Top Squarespace SEO. But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the summarized goods here - totally for free!

Read the blog post or watch the video tutorial below - you’ll see how simple anchor text links are to set up, and how you can get the most out of them on your Squarespace website.

Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!

Alright, let’s get straight to it - read the post and watch the video tutorial below to learn everything there is to know about anchor text, Squarespace links and SEO!

Related:

SQUARESPACE SEO SERIES

I have so many tips to share on the subject that it would have been crazy to put it all in one article! There are many misconceptions about Squarespace SEO which is why I've dedicate so many posts to this topic. Enjoy!

Click to view all posts in the Squarespace SEO Series

Visit my Squarespace SEO page for lots more resources.

4 types of anchor text links for your Squarespace website

What is anchor text?

Anchor text is the actual link text that a site visitor (aka a real human) sees on a web page. It’s clickable text that’s usually another colour or underlined, or some other indicator that the text is a link. You can see plenty of examples of anchor text links in this blog post that you’re reading, or throughout the rest of my website!

4 types of anchor text

1. Exact match anchor text

Exact match anchor text is when the clickable link text is an exact match for the keyword you’re targeting on the page that the link points to.

For example, if I link to another one of my blog posts and write out the full blog post title and set up the link as the whole title (as you can see, I’ve done this several times in this blog post). This is an example of internal links set up with exact match anchor text.

Another example: if another website writes “best wedding photographer in Seattle” and then links to your website, which is all about wedding photography in Seattle. In this case, it would be an inbound/backlink because another website is linking to you but it’s still an exact match anchor text because of the keyword relevance.

2. Brand anchor text

Brand anchor text is when the clickable link is the same as your brand/business name.

For example, if another website had an article about “Best Wedding Photographers in Seattle” and linked to your site via the anchor link “James Smith Photography”.

3. Generic anchor text

Generic anchor text is anytime the clickable text link says something super basic like ‘click here’, ‘learn more’ or ‘read the post’.

In this case, the anchor text has nothing to do with the page the link is on OR the page the link points to…. and there definitely isn’t any keyword relevance in the anchor text link!

This type of generic anchor text happens often but it’s a major missed opportunity, both from a user experience point of view but especially when it comes to SEO.

4. Naked anchor text

Naked anchor texts are when the clickable text link is straight up just a URL.

For example: https://www.charlotteohara.ca/ss-seo-checklist instead of something like “Download your free copy of the Squarespace SEO Checklist”.

From a user experience point of view, no one likes to see a fugly URL slapped on a page - it looks untidy and rushed. But also from an SEO point of view, naked anchor texts are missing out on linking keyword-rich text to the link itself.

How to use and set up anchor text on your Squarespace website

Any time you want to add a text link to your Squarespace website, you should consider the anchor text that is going to become the clickable link.

It’s a good idea to focus on NATURAL anchor texts as much as possible - both for the humans who are reading the page/post and for search engines like google who are crawling & indexing your site. So do your best to link in natural ways and build up real-language sentences as best as possible.

Then whenever you’re ready to make the anchor text a link, just highlight the anchor text, and go through the regular link setup process.

Final Thoughts

Anchor text is super simple to set up on your Squarespace website - it’s as simple as making text a clickable link!

But beyond that, there are different ways you can set up anchor texts and it’s always best to do it naturally with as many relevant keywords included as possible.

This way, your website has is stronger from a user experience point of view, but you also take advantage of the SEO benefits!

Setting up anchor text correctly is a little decision that packs a strong SEO punch, so if whenever you get the chance to set up a clickable text link on your Squarespace website, make sure you’re doing it in a way that gives you the most anchor text value possible!

There’s a lot to consider with Squarespace SEO and I totally understand that it’s a daunting subject when you’re first starting out, which is why I’m thrilled to help you out with this blog post/video tutorial all custom code, Squarespace websites and how it affects SEO.

Whether you’re just starting out with a brand new website and want to make sure that you’re setting it up correctly, or if you’ve had a site live for a while and now want to grow it to make more of an impact, SEO will get you where you want to go! From web pages to blog posts to product descriptions, these factors should be considered across your Squarespace website if you want best results.

Now it's your turn to tell me, have you ever heard about anchor texts? Did you know there are different types? Are you setting up anchor text links correctly on your Squarespace website? Do you need to go back and make any changes or improvements?

Leave me your questions down in the comments below and I’ll do my best to answer them. As people are spending more time online than ever before, it’s SO important that your website shows up properly in search results so that you can reach your ideal audience online - but you can’t do this without SEO!

If you want more SEO goodness, be sure to check out my Squarespace SEO page for all resources on the topic.

My signature online course, Top Squarespace SEO, will be opening for enrollment again soon - sign up for the TSS waiting list here!

You can also sign up for my newsletter (right here or below), where I often share Squarespace SEO tips, tricks and high-quality exclusive content. I send out emails to my list every Wednesday, mostly focused on Squarespace websites and SEO, and I can guarantee that you’ll find the newsletter topics interesting, entertaining and worth your time. #humblebrag

Finally, shameless plug: hit me up with any specific questions you have about Squarespace SEO and your website because I’m your girl. You can reach out to me directly if you’re interested in working together on your website and we can talk about whether or not you would be a good fit for my consulting and ongoing services. I can’t take on every request to do Squarespace SEO consulting but I do pick a few websites and businesses to work with every month and I’d love for you to be one of them.