Expert Roundup : Tips for sales pages that convert

Sales pages - they’re not for the faint of heart!

There’s a lot of strategy that goes into designing and creating a detailed, effective sales page and in my experience, it’s something that should never be rushed!

Whether your sales page supports a product, service, digital or physical offering, event, or anything else, the entire point of a sales page is for it to CONVERT. You want visitors to read the sales page and think, “Yes, this is exactly what I’ve been looking for “ or “This is exactly what I need”.

By the time they reach the bottom of the sales page, they should be totally convinced that you’ve got what they want - it should be a no-brainer for them to whip out their credit cards and confidently make an online purchase.

A good sales page is made up several different parts that all play an important role in securing a sale. It’s a combination of written copy, visuals (images, graphics, videos, etc.), testimonials and social proof, and a whole lot of psychology.

I’ve built many sales pages in my day, both for my own digital products as well as for my custom Squarespace website clients. Whether you’re a solopreneur, services based business, e-commerce shop owner, event planner, or anything else really , sales pages are one of the most important pages on any website because they’re undeniably the money maker.

Sales pages drive sales, simple as that. A good sales page can be the difference between a sold out launch and something that falls flat. It can help you reach bigger revenue milestones and improve your business’s bottom line. Effective sales pages can also mean fewer refunds and customer complaints, which saves you time and money.

I’m excited to bring back the Expert Roundup series to the blog and share some standout tips, tricks, best practices and recommendations that you can reference/implement on your own sales page!

I’ve collaborated with some big names in web design/development, business coaching, sales funnels and online strategy. These professionals are all powerhouses in the the digital world and let me tell you, they all know their stuff inside out. Not only have they built impressive businesses for themselves, they’ve also used these strategies with their own clients with impressive results. These sales page tips include tried and true knowledge and I’m so glad that they’re showing their work with us here today.

Expert Roundup : How to choose and purchase a domain name

"What do I need to know before I buy a domain name?"

I'm not kidding when I tell you I've probably been asked that question over a hundred times - and for good reason, too! Knowing how to choose a domain name and figuring out where to purchase it is a major step for any website or business endeavour. Heck, it's usually one in the same so you want to make sure that you've got it right!

Your domain name matters because it is the very first point of contact that your audience has with your brand, your blog, or your business. People will make unconscious biases about your website and business based on your domain name so it's important to be intentional here.

In many cases, your domain name will be the same as your business' name which keeps things simple. But for others, the domain name might not necessarily be the same as a business name... in those cases, wouldn't it be nice if you could build your site first and THEN purchase a domain later? While you can sort of do this with Squarespace (thanks to their free trial), it's not a perfect solution and you shouldn't let the stress of choosing a domain name stop you from getting your website up and running.

Choosing and purchasing a domain name for your website isn't rocket science but it IS a step in the development process that should be considered carefully!

Expert Roundup : Using social media to support your website

What comes to mind when you hear the words "social media"?

Do you think about how much fun it can be to grow an audience on the platform of your choosing? How great it is to show off your products/services for free (or low cost)? How awesome it is to interact with your audience on a daily basis and see how they are engaging with your brand?

Or, on the flip side, do you get overwhelmed with how much of social media relies on pre-scheduling? Feel defeated whenever you see accounts growing faster than yours? Or get frustrated trying to maintain a picture-perfect aesthetic?

Trust me, we all experience feelings on every end of the spectrum when it comes to social media.

Social media is a powerful tool that holds an enormous amount of weight in your website's marketing efforts, but it doesn't come easy. It takes a lot of time and effort to build and maintain a strategic profile no matter which social media platform you're on.

But believe me when I tell you that social media is one of the greatest ways to drive traffic back to your website and support your business efforts. It just takes a bit of know-how!

Expert Roundup : Tips for creating graphics that support your website

Text + images + internet = website

... right? LOL nope, but wouldn't that be nice?!

A website is made up of so much more than just a bit of text and a few image. There's a lot of strategy involved and depending on what the goals are for your website, your website will look totally different from someone else's. Which is a good thing!

One design element that is often overlooked (but packs a major punch) is website graphics.

Graphics can go a long way to support your website and help form a visual identity for your brand online. Images and unique GIFs for your website or social media channels should focus on quality over quantity for best results. However, I've noticed that graphics are also something that many people get wrong. Frequent faux-pas that I see on many websites are a lack of consistency in aesthetic, sizing, branding, or that they are completely missing!

If you're looking to build and run a website that promotes your products or services and helps to generate revenue, quality graphics are necessary. And lucky for you, they are much easier to understand and create than you might think!

I've reached out to some of the industry's leading experts to make sure that you have the best advice possible when it comes to creating graphics for your website. These ladies are all powerhouses in the design field who specialize online platforms. They know their stuff and have built impressive businesses sharing their knowledge and showing their work.

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