6 Q&As about Squarespace SEO for e-commerce websites and product based businesses

We’re back at it today with another round of Squarespace SEO Q&As that come directly from you, my readers and audience. But this time, our focus is on e-commerce and product based websites.

As a Squarespace designer and writer who blogs/creates a lot of online content about the topic, people have come to know and think of me as an expert in this (super small) niche of Squarespace SEO - heck, I literally created a whole course about it!. I don’t say this to #humblebrag but to let you know that thousands of people find my website every month through Google searches about “Squarespace SEO” and they usually end up sticking around and asking more questions. I want to share some of those real life questions about Squarespace SEO that have landed in my inbox recently, mostly coming from my newsletter subscribers (you guys are the best!).

You know how they say that there’s no such thing as a dumb question? I truly believe there isn’t - everyone starts out as a clueless beginner, a total newbie who has no idea what they’re doing. We only improve and get better by asking questions, learning as we go and seeking information from people who are a few steps ahead of us.

That’s why I’m so excited to share these real crowd-sourced Squarespace SEO questions with you today. I know that if one person is taking the time to ask the question, there are plenty of other people who have the same question but are too shy to hit ‘send’ on that email to me. I hope that many people can benefit from these answers and see that they aren’t alone in their questions!

How to up-level your business offerings and charge more for your services as a website designer

Hello hello! We’re mixing things up with today’s blog post by shining the spotlight on two students from my Top Squarespace SEO course because I am so proud of them that I could burst. This isn’t any old “case study” either, instead it’s my chance to shamelessly share (read: flaunt) the achievements of my students, support their business growth and plant some ideas in YOUR head about how you too can reach the next level with your tech skills and online business.

Alright, without further ado, I want you to meet Michelle from Perspective Studio and Patricia from ZUK Design Studio.

Here's why every services based business needs an SEO strategy

Websites aren’t a “one size fits all” type of thing. Depending on what type of website you have, your needs and priorities are going to be totally different. Think about a lifestyle blog vs an e-commerce company vs a services based business… they all have websites but each one is going to look and feel unique.

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally!

That’s where SEO comes it - SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers).

I truly believe that every services based business needs an SEO strategy. Not only can SEO help grow your website, it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

Today we’re going to cover the most important reasons why every services based business needs an SEO strategy, whether that website is on Squarespace or another platform.

How I became an expert at Squarespace SEO

I’m about to #NotHumbleBrag, sorry not sorry. Thanks in advance for letting me indulge myself and toot my own horn here in this blog post :)

LOL jokes aside, today’s blog post is a fun one that pushed me out of my comfort zone.

If I’m being totally honest, it feels a little weird to write this but it’s a topic that I’ve been asked about quite a few times over the past few weeks, and I’m not going to leave my readers hanging. People have been asking me how I learned so much about Squarespace SEO, how I became an expert in this super random niche, and how I set myself apart from others in the online space who also offer this service.

These questions have been landing in my inbox, they’ve come up during my Squarespace SEO Audit & Consulting sessions, and even a a few people have slid into my DMs asking about it haha.

Well, my friend, I’m here to share my own experience, thoughts on my journey and the learning curve, and let you know how I became the internet’s “go-to” source for everything related to Squarespace SEO.

Am I saying that I am THE ULTIMATE SQUARESPACE SEO EXPERT and that no one out there comes close to my skills and knowledge? No. The person with that top-honor title is probably employed by Squarespace and leads a team of tech geniuses at their head office haha!

What I am saying, however, is that I have achieved expert status when it comes to Squarespace SEO. I’m not trying to brag but I’m proud of my work and I hope that this post shows anyone who reads it that you too can become an expert in anything, so long as you’re willing to put in the hard work and shamelessly self promote #realtalk

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!