Roundup of this week's daily Instagram Live video training replays (April 27 - May 3, 2020)
Hi there and welcome back to another weekly roundup post where I share all the replays of my daily Instagram Live training videos!
We switched up the format this week and instead of doing daily Q&A videos, we are now doing deeper-dive training videos. Each day we pick a topic about Squarespace websites, SEO and online marketing and get much more in-depth than before. These training videos are extremely actionable and filled with tips that you can use starting TODAY on your own website and digital strategy plan.
If you’re new around here or just catching up, you can read about why I'm starting daily Instagram Live Q&A video trainings to support my audience and web design & SEO clients during the COVID-19 global pandemic.
Make sure you also check out the Q&A replay videos for Week 1 and Week 2 and Week 3 right here!
Here’s what you need to know about these daily Instagram Live training videos:
WHERE: on my Instagram profile, @lottieohara
WHEN: Monday-Friday @ 9am PST * BONUS THIS WEEK: Saturday & Sunday too!
WHAT: daily trainings all about Squarespace websites, SEO and online marketing
REPLAYS: uploaded onto Youtube channel and also shared here in a weekly roundup blog post
If you have a question that you’d like me to answer during these daily Instagram Lives, you can:
send me an email
send me a DM on Instagram
comment on a Youtube replay video
comment on this blog post!
Top Squarespace SEO - Doors open with Early bird pricing on Friday May 1!
Exciting news! Doors to my signature course, Top Squarespace SEO, open this Friday May 1 @ 9am EST! I am SO EXCITED because the course has been totally revamped with brand new content, re-recorded and updated videos for spring 2020, and new payment options available! Early bird pricing kicks off this Friday and I can’t wait to welcome you as a new student in this cohort
Alright, I’ve included the replay videos for this week’s Instagram Live training videos and I hope you find them helpful. Enjoy :)
Using your website strategically during the pandemic - Daily Instagram Live Training Video for Monday April 27, 2020
Here’s what we covered in this video:
businesses are changing and moving online like never before
go where your customers are - ONLINE, email marketing, social media
send social media and email newsletter back to your website where you have greater control
update website's home page, navigation, contact page and anything else people need in order to book your services, purchase your products or explore your offerings as easily as possible
plan out website/blog content and strategy with a heavy focus on SEO
online marketing: free vs paid. short wins vs long term plans
SEO - more important than ever, this is NOT something to snooze on!
4 myths & misconceptions about Squarespace SEO - Daily Instagram Live Training Video for Tuesday April 28, 2020
Here’s what we covered in this video:
The biggest and most common things that people get wrong about Squarespace SEO:
Squarespace is bad for SEO
All Squarespace templates are equally good for SEO
If you switch from Wordpress to Squarespace, your SEO will drop
Now is a bad or weird time to focus on SEO
Plus I shared a personal story about an email I received where someone told me to “lay off all the SEO talk, people are dying” - how that made me feel and what I did about it! You can read more about that in this blog post, Is it weird, bad, icky or shameful to focus on SEO and growing your website right now?
Where to start if you want to grow your Squarespace website - Daily Instagram Live Training Video for Wednesday April 29, 2020
Here’s what we covered in this video:
Start with your goals: why do you want to grow? who do you want to reach? what outcomes are you looking for (email newsletter opt ins, product sales, inquiries of services, etc.)
Back end Squarespace settings related to SEO: verify domain with Google Search Console, Squarespace page's SEO title & descriptions, Squarespace SEO site description, etc.
Audit your website's pages and blog posts. Review content, see what needs to be removed, updated or added. Consider things like titles, headers, body content, images & names, keywords, etc.
Keywords: identify the keywords you want to rank for vs what your ideal audience is searching, how you use keywords across your Squarespace website, where to add them, etc.
Content planning & creation : focus on your Squarespace blog, creating posts for your ideal audience that target your desired keywords. Consistent publishing schedule.
Advanced SEO strategies like link building (when another website links back to your website)
Biggest wastes of time for Squarespace SEO and growing your website - Daily Instagram Live Training Video for Thursday April 30, 2020
Here’s what we covered in this video:
Trying to do everything at once
Quantity over quality backlinks -
Wasting paid advertising traffic (ignoring long term strategies) -Not starting at all!
Final Thoughts
Thanks so much to everyone who tunes in and watches these daily Instagram Live training videos or catches the replays!
I LOVE all the questions I’ve received so far so keep ‘em coming - email me, DM' me, leave a comment, send a carrier pigeon, IDGAF - I just want to hear from you :)
Additional weekly roundup blog posts of my Instagram Live Q&A replay videos:
I’ll be back again next week with even more daily Instagram Q&A Live videos! Monday-Friday @ 9am PST, see you there xo
You can also check out my new Youtube playlist where I’ve uploaded all the daily Instagram Live Q&A videos.
Looking forward to answering all your website, SEO and online marketing questions next week, take care and see you soon!
