Welcome back to another glorious blog post about Squarespace SEO… we’re at it again and this time we’re talking all about e-commerce!
I know many of you have a online shop/store that’s hosted by Squarespace so this might be particularly interesting to you as we move into the busiest shopping month of the year. Literally everyone and their cat is at home right now, shopping their brains out so you want to make sure your Squarespace shop is all set to pop off!
Whether you use Squarespace’s e-commerce platform to sell digital products, physical products, services, event tickets or something else, there’s A LOT to consider. Between the design, layout and content of your product descriptions and also SEO factors for how your product will be found online, this info could truly help you get in front of your ideal clients/customers AND make more sales! $$$
In this blog post, I’m going to give you a (short & sweet) tech video tutorial that shows you how to hide or disable a product in Squarespace. We’re also going to talk what that means from an SEO point of view. Double whammy :)
Alright without further ado, let’s jump straight in!
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Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!
It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches.
As robust as Squarespace’s commerce platform is, however, there are still a few features that aren’t built in…yet. Certain features or display settings must be set up manually.
Adding related products is probably the the most common Squarespace commerce “hack” and it’s definitely the one I set up most often on my clients’ websites.
Whenever a brand or business sells products on their Squarespace website, I always recommend that they add related products to each product through the product description/summary field.
There are a few reasons for this but it comes down to two main benefits:
Improved user experience for the online shopper
Facilitating up-sells or cross-sales of other (related) products
Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do!
If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Not only does this improve the conversion rate of your website, it also brings in extra revenue.
Watch the video tutorial or read the blog post now, let’s take a look!
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Consumers are BORED.
SICK AND TIRED
of being marketed to — but they will happily share a positive customer experience with friends and family — and “as many as 89% of consumers began doing business with a competitor following a poor customer experience.” (source).
So how does the world of data and analytics intersect with the online customer experience? What can organizations, retailers, and individuals glean from analytics to help them form more meaningful and long-term bonds with clients and customers?
Here are key ways in which analytics can be fed back into your customer experience during multiple stages of the customer journey.
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