5 marketing features that every website MUST have

Welcome to Day 4 of my Live Video Training Extravaganza!

On Monday June 29, 2019, I kicked things off with the first daily live video training over on my Youtube channel and every day this week (and probably next week too!), I’ll be doing even more live video trainings for you… and then sharing the replays here on the blog.

Can you believe we’re already on Day 4?! Time flies when you’re having fun!

Day 4’s video training was a seriously so good and and I can’t wait for you to watch the replay.

In this video training, we talked all about the 5 marketing features that every website MUST have.

Whether your website is hosted on Squarespace or another platform (Wordpress, Shopify, etc.), consider these marketing features non-negotiable :)

In previous live video trainings this week, we talked about choosing the right Squarespace template and then moved on to the Squarespace template customization process. So Day 4’s video training, which is all about including marketing features and settings on your website, is a natural next step!

Here’s the thing: no matter what type of website you have, we can all benefit from better marketing! Whether your website supports a services-based business, or you have an e-commerce shop or sell products online, or if you are running an event, marketing plays a massive role in the success of your business and website.

Marketing is all about getting the right people in front of your offerings. Our goal is to connect our ideal audiences/dream clients with the content of our websites - so that we can better sell & promote our products, services, offerings and highlight the amazing value we bring!

So when it comes to your website, make sure that you have all these marketing features in place!

Ready to dive right in?

Click the live video training replay below to watch now!

The ultimate guide to Squarespace's built in marketing tools and features

Having a pretty website is great. We all want a site that looks good, has lovely photos and images, a seamless design and cohesive branding. This presents our business or brand professionally online and helps connect with an online audience and potential clients/customers.

But have you ever stopped to think about how your website works from a marketing perspective?

Marketing is essential if you want to grow your website, get more traffic, and build up your business online.

It’s not enough to get people onto your website and wow them with gorgeous aesthetics - instead, we need to think about how our website can do more : it needs to look good AND convert & drive business.

As a web designer/developer, I’m a HUGE fan of Squarespace for many reasons but I particularly appreciate how they have given so much thought into the marketing and digital strategy side of their platform. When I build custom Squarespace websites for my clients, I often step in and make sure that their design incorporates marketing and business strategies because I want their websites to actually convert and drive business. Web design is about so much more than just aesthetics and a good website things about form AND function. It helps establish and develop a brand but it also works to convert site visitors to clients/customers. Marketing is integral if you want to grow your website and reach your business goals, connect with a wider audience and set your brand apart in a competitive (and often saturated) online space.

There are so many marketing features and tools that are built in directly to the Squarespace platform and I want to talk about those in this blog post today. In most cases, all you have to do is enable a setting or activate a feature. It couldn’t be easier!

I hope that you use this list as a checklist or reference point of sorts, and apply these marketing features to your own Squarespace website. If you include these marketing tools and features on your own Squarespace website, you are leveraging opportunities to grow your website, increase traffic and drive more business - for free! Sounds like a no-brainer to me.

In no particular order of importance, let’s take a look.

Should you be using popups on your Squarespace website?

Do popups suck? Are they the worst thing about the internet? Are popups enough to turn you off of a website and never return?

In my experience, SOME popups suck but it’s not a universal truth.

Popups get a bad rep mostly because in the past, they were plastered all over the place without much consideration for user experience. A popup delivered with a bad message at the wrong time is super annoying, I agree, but luckily web design has come a long way in recent years and popups are no longer the major turn off that they once were. Popups don’t have to be mismanaged, they don’t have to manipulate website visitors, and they sure as heck don’t have to look like a branding fail.

If you’re on the fence about adding popups to your Squarespace website, I’m here to tell you why you should try them out starting yesterday, go over some of the pros and cons of having a popup, and also point out some considerations so that you get the most value out of popups.

Shall we POP right in? <- - - sorry not sorry

How to add and style a popup on your Squarespace website - video tutorial

There's a reason why your favourite websites hit you with a popup - because they work. Really well.

Love 'em or hate 'em, popups are here to stay. Not only are popups an effective way to collect emails to grow your list (which you should start asap, if you haven't already!), they can also be used to advertise and notify visitors of a promotion, or even drive traffic to specific content/pages on your website.

Web design has advanced a lot in recent years and popups have become less intrusive, which is a #win for everyone on the internet. Squarespace's built-in popup feature is fully customizable and lets you choose between different layouts and styles. Branding is seamless and you also have full control over where and how the popup appears on your website.

Now that popups are designed to be less "in your face" and they no longer butcher the user experience of a website, they're a design element that I totally get behind.

If you're curious about adding a popup to your Squarespace website, I hope this video tutorial shows you how easy they are to create and just how much customization is available to you!

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Thank you!