How to take advantage of a spike or increase in website traffic during the pandemic

Have you heard? There’s a global pandemic going on 😷

We’re now several weeks in and the initial shock over COVID-19 has passed… but now we’re faced with this “new normal” situation and everyone’s doing their best to figure out how to ride it out… and even make the most of it. Some even find themselves in the unexpected position to thrive!

Day to day life as we knew it is on hold and this pandemic has changed EVERYTHING for who knows how long. It’s an upheaval for everyone’s personal life but it also has direct implications on business, work, and finances too.

Everyone is at home, mostly indoors, and social distancing is in full swing. All I can say is thank goodness that spring is in the air and the flowers are starting to pop!

We’ve also seen a complete disruption of digital behaviour and the craziest thing is that it pretty much happened over night back in mid-March 2020! We’re all spending an insane amount of time online, basically glued to our screens, phones, laptops and TVs …. but not always in the ways that you might expect.

This situation means different things for different people, brands and businesses - and yes, that means your website and it’s traffic are going to look different from what you’re used to.

News flash: the pandemic has brought about a massive change in consumer habits and purchasing priorities, and that is seen especially clearly with people’s internet habits and what’s going on online.

For some industries and niches, the pandemic has brought a significant drop in website traffic and business. They’re taking a beating and every day is a struggle to stay afloat and figure out the best way to keep the lights on without going under. A drop in website traffic isn’t just a blow to the ego - it has a real impact on a business’s bottom line which affects real people and their families.

However, it’s not all doom and gloom for everyone!

This global pandemic has been a blessing and business for many industries and they’ve actually found that business is booming and better than ever!

You might have unexpectedly found yourself in this joyous situation and maybe you’re like, wow ok website traffic has spiked or majorly increase and business is thriving as a results! If you have, that’s awesome and I hope that you are able to make the most of this truly insane situation! I’m here to help you out as best as I can and share my tips and recommendations for fully taking advantage of this positive change in website traffic - for however long it lasts.

In this blog post, we’re going to go over what to do if your website’s traffic has spiked or increased because of COVID-19.

Whether you’re an independent content creator/blogger, a small business or brand, or a bigger company, I want you to take a step back and look at this increase in traffic & business with clear eyes and your head on straight. Now is your time to shine and truly hit the ground running so that you can make the most of this boom.

After you’ve read this post, I want you to feel like you have a plan and actionable steps that you can follow to max out your situation, and hopefully keep riding that higher website traffic and set your business up for future success.

How to write blog posts that are both SEO-friendly and on-brand

I’m super excited to share today’s blog post because the topic is inspired by a question that was asked during one of my recent daily Instagram Live Q&A videos.

The question asked was “How can I write blog posts that are good for SEO but are also on-brand?”

I LOVE this question and decided it deserved it’s very own blog post where I share my best tips, things to consider and recommendations for writing blog posts that give you major SEO points but also remain on-brand and speak to your ideal audience.

Blogging isn’t rocket science, but it does require a little thought, planning and effort if you want to do it right. Good writing is a skill, but it’s something that can be improved over time with a little practice and guidance. At the same time, creating blog content that is SEO-friendly is a whole other ballgame than writing a random ol’ blog post just for the heck of it.

Listen, no one wants to write a blog post that has lots of strong SEO elements but comes across as robotic, impersonal or cold. Even if super corporate is your vibe, I know we can do better than that!

Instead, the goal is to write blog posts that tick all the SEO boxes but are still easy to read and undeniably YOU & YOUR BRAND.

In today’s post, I’m going to help you find the balance by giving you real, actionable points and recommendations for you to follow and implement on your own blog!

Whether you’re a blogger, solopreneur, small brand or business or all the way up to a large company, this post is for you!

So sit back, grab a fresh beverage and let’s talk about on-brand and SEO-friendly blogging!

What to do if your website's organic search traffic has DROPPED because of the pandemic

News flash : there’s a global pandemic going on 😷

At this point, we’re several weeks in and the initial shock over COVID-19 has passed… but now we’re faced with this “new normal” situation and everyone’s doing their best to figure out how to make the most of it. We don’t want to just keep our heads above water - nope, we want to THRIVE during the madness!

This pandemic has brought about a total upheaval of day to day life, as well as business. Literally EVERYTHING has changed - we’re all staying at home, many people are working from home for the first time ever, social distancing is mandatory, and we likely haven’t seen our loved ones IRL in a long time.

Politicians are delivering daily updates that often make our heads spin. Breaking news from the WHO is now required reading. Government alerts are popping off. Our phones are blowing up with notifications of Insta Lives. It’s wild.

We’ve also seen a complete disruption of digital behaviour and the craziest thing is that it pretty much happened over night back in mid-March 2020! People are glued to their screens (phones, laptops, TVs, etc.) and we’re spending more time than ever online …. but not always in the ways that you might expect.

This situation means different things for different people, brands and businesses - and yes, that means your website and it’s traffic are going to look different from what you’re used to.

For some industries, this global pandemic has been a blessing and business is better than ever - Amazon, Netflix and Zoom are booming and stacking mad cash right now.

However, many other industries & niches have taken a major hit. A change in consumer habits has a direct impact on website traffic, organic online searches and even businesses’ bottom lines.

This is particularly true for North American or European-based websites, brands & businesses.

You might have unexpectedly found yourself in this unfortunate situation and maybe you’re freaking out that your website traffic has DROPPED and your business is suffering. If you have, that sucks and I’m truly sorry…. but rest assured that it’s not all doom and gloom! I’m here to help you out as best as I can and reassure you that it won’t be this way forever.

In this blog post, we’re going to go over what to do if your website’s traffic has dropped or taken a hit because of COVID-19.

Whether you’re an independent content creator/blogger, a small business or brand, or a bigger company, I want you to take a step back and look at this drop in traffic & business with clear eyes and your head on straight.

After you’ve read this post, I want you to feel like you have a plan and actionable steps that you can follow to improve your situation, and hopefully boost your website traffic and set your business up for future success.

Updating your website during the COVID-19 pandemic

Let’s cut right to the chase: we’re several weeks into the COVID-19 global pandemic and sh*t’s getting real.

These are absolutely wild and crazy times and I often catch myself thinking, what in the actual heck is going on right now?!?!?!?!?

We’ve never experienced anything like this - the whole Corona virus situation and it’s impact on the world is truly unprecedented.

Personally, I feel like I’m stuck on an emotional rollercoaster and I don’t know when it’ll end. Some days are great, I feel high vibe and excited about work…. whereas other days are a struggle because I get so caught up in the hardships and challenges we’re facing collectively.

That being said, now more than ever I want to SHOW UP and YOU in any way that I can! Whether that’s my audience of casual blog readers, my amazing newsletter community or my beloved clients & customers, I am here to help you as best as I can.

My area of expertise is obviously Squarespace web design/development and Squarespace SEO, so that’s what I’m going to go over here today.

My inbox has BLOWN UP over the past few weeks with panicked questions from people who need help with their websites now. Many businesses are moving online (no easy task), and everyone is looking for help updating website content, collecting orders, setting up email newsletters to communicate with clients & customers, ramping up SEO... it’s a lot!

In this blog post, I’m going to share actionable updates you can make TODAY to your website to make sure that you’re totally covered during the COVID-19 pandemic. I will use lots of Squarespace-specific tips/recommendations but even if your website runs on another platform, I know you will still find these instructions helpful!

squarespace seo checklist

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squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!