Posts in Tech Tips
The easiest way to preview your Squarespace website on different devices - video tutorial
The easiest way to preview your Squarespace website on different devices - video tutorial

Whenever I build and design a website, one of my biggest considerations is how it looks and displays on different devices. Whether someone is viewing the site from a desktop, tablet or smartphone, I want to make sure that everything displays correctly and that the user experience remains unaffected!

There's a super easy way to do this if you're using Squarespace, and it's a trick I rely on with every single website I work with. Responsive design is a feature of every Squarespace template but unless you're a pro, you might not know how the site will end up looking on different devices after your design is complete unless you check it out for yourself.

My friend, let me introduce you to the wonderful world of Device View!

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Tech Tips, SquarespaceCharlotte O'Haratutorial, squarespace, squarespace tips, squarespace features, device view, responsive design, mobile Comments
How Analytics Can Improve The Ecommerce Customer Experience
How Analytics Can Improve The Ecommerce Customer Experience

Consumers are BORED.

SICK AND TIRED

of being marketed to — but they will happily share a positive customer experience with friends and family — and “as many as 89% of consumers began doing business with a competitor following a poor customer experience.” (source).

So how does the world of data and analytics intersect with the online customer experience? What can organizations, retailers, and individuals glean from analytics to help them form more meaningful and long-term bonds with clients and customers?

Here are key ways in which analytics can be fed back into your customer experience during multiple stages of the customer journey.

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Tech TipsCharlotte O'Haraecom, ecommerce, squarespace commerce, squarespace tips, shopify, Analytics, Squarespace analytics, goog, keywordsComment
How I'm using a quiz to grow my email list
How I'm using a quiz to grow my email list

Please tell me I'm not the only one who has ever been sucked down the internet black hole that is a Buzzfeed quiz? You know how it is - one moment you're innocently browsing the web and before you know it you're only a few questions away from finding out what type of beef jerky you are. Say what you want about them but there's no denying that these quizzes are addictive!

Want to know what else is addictive? Watching your email list start to snowball thanks to one such quiz. 

if you're unclear about how a quiz can act as a lead magnet/content upgrade and help you grow your email list, then don't worry. I was in the same boat not long ago! 

I used to create email opt-ins the old way (meaning: for almost every blog post as an add-on) yet I was often frustrated when they didn't convert as well as I wanted them to. I would spend so much time working on these extra lead magnets but they weren't always enticing enough for people to sign up for them. Talk about a time waster!

But the quiz I built? Yup, that's worth it.

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Tech TipsCharlotte O'Haraquiz, quizzes, interact, email list, marketingComment
6 ways to engage with your website audience
6 ways to engage with your website audience

Imagine this: you’ve got a website up and running and it gets a respectable amount of traffic, but you know you can do better.

Maybe you have a goal to reach a certain number of page views per month. Or maybe you want to get more customers, or you are determined to hit a certain number of subscribers on your email list. These are all wonderful things to aim for and work towards, and luckily one of the easiest ways to get you closer to that growth is to engage with your website audience!

If you want to grow your website, it’s super important that you build and nurture a following of loyal readers/visitors/customers. And you can’t do that if your website is one-sided! Give and take, y'all.

People want to connect and develop a relationship with YOU and your business, and that’s often step 1 before getting them to transition into being a client or customer. This is why you must engage and interact with your website audience! You can’t have irregular communication with your followers and expect them to feel a close connection.

There are six ways to engage with your website audience that I’ve found actually work and best of all, they make running a website even more FUN! 

Let’s take a look.

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Business, Tech TipsCharlotte O'Haraengagement, audience, grow websiteComment