The 7 features every professional website must have - video collaboration with Louise from Solopreneur Sidekick

Coming at you today with a really FUN video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered what features every professional website must have, then you’ve come to the right place!

In this conversation, we’re talking all about the features that set a professional website apart from other sites that don’t pack a punch. There are certain features or settings that all professional websites have, no matter the industry, and we are talking about how you can include them on your Squarespace website.

Hit play on the video or read the post below!

The ultimate guide to Squarespace's built in marketing tools and features

Having a pretty website is great. We all want a site that looks good, has lovely photos and images, a seamless design and cohesive branding. This presents our business or brand professionally online and helps connect with an online audience and potential clients/customers.

But have you ever stopped to think about how your website works from a marketing perspective?

Marketing is essential if you want to grow your website, get more traffic, and build up your business online.

It’s not enough to get people onto your website and wow them with gorgeous aesthetics - instead, we need to think about how our website can do more : it needs to look good AND convert & drive business.

As a web designer/developer, I’m a HUGE fan of Squarespace for many reasons but I particularly appreciate how they have given so much thought into the marketing and digital strategy side of their platform. When I build custom Squarespace websites for my clients, I often step in and make sure that their design incorporates marketing and business strategies because I want their websites to actually convert and drive business. Web design is about so much more than just aesthetics and a good website things about form AND function. It helps establish and develop a brand but it also works to convert site visitors to clients/customers. Marketing is integral if you want to grow your website and reach your business goals, connect with a wider audience and set your brand apart in a competitive (and often saturated) online space.

There are so many marketing features and tools that are built in directly to the Squarespace platform and I want to talk about those in this blog post today. In most cases, all you have to do is enable a setting or activate a feature. It couldn’t be easier!

I hope that you use this list as a checklist or reference point of sorts, and apply these marketing features to your own Squarespace website. If you include these marketing tools and features on your own Squarespace website, you are leveraging opportunities to grow your website, increase traffic and drive more business - for free! Sounds like a no-brainer to me.

In no particular order of importance, let’s take a look.

9 Creative Ways to Use Squarespace's Announcement Bar

The announcement bar is one of my favourite marketing features that’s built into Squarespace’s platform.

It’s an easy and effective way to customize a website and make sure that visitors are presented with important information.

There are so many creative ways you can use Squarespace’s announcement bar but ultimately it comes down to promoting a specific call-to-action (CTA). It’s a wonderful way to get that information in front of your audience right off the bat, on every page of your website.

You can set it up in a few simple clicks but the real fun begins when you start customizing your message. Get creative and have fun with it!

Let’s take a look.

6 Ways to get your Squarespace website in order

April showers are rolling through, the flowers are starting to bloom, little birdies are happily chirping away… you know what that means. Spring has sprung!

This time of year is all about renewal and it’s the perfect excuse to do a little spring cleaning.

I’m sure you’re all covered on the home front but what about your website? Are you going to spruce it up too?

No matter what type of website you have, whether you’re a blogger or a service provide, run an e-commerce shop - whatever - now’s the perfect time to give your site a little TLC!

In today’s post, I’m going to cover 6 ways to get your website in order. These aren’t “five minute fixes” but they won’t take days of your time either. I’d say realistically you can knock most of these pointers off within a couple of hours and trust me, it’s definitely time well spent! These are all tweaks that will help you to grow your website, improve user experience, and position you as an expert online.

Ready to get started? Let’s jump right in!

squarespace seo checklist

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squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!