Posts in Web Design/Development
5 ACTIONABLE things to do if you dread working on your website

Welcome to Day 1 of my live video training extravaganza!

Beginning today (Monday June 29, 2019), I will be doing a live video training over on my Youtube channel every day this week and then sharing the replays here on the blog.

I just wrapped up Day 1’s video and OMG it was so much fun and I can’t wait for you to check it out!

This topic is something that comes up allllll the time with my clients, email newsletter subscribers and blog posts readers and I am excited to share my thoughts with you here today.

We’re talking about 5 ACTIONABLE and real things you can do if you dread working on your website.

Might seem like a random topic to kick things off with but trust me, this will give you the loving kick in the pants to actually get started on all those website updates you’ve been meaning to make. And as we go through the next couple of daily live video trainings, you can always refer back to this video if you need some motivation or encouragement to GSD ;)

Ready to dive right in?

Click the live video training replay below to watch now!

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Expert Roundup : Tips for sales pages that convert

Sales pages - they’re not for the faint of heart!

There’s a lot of strategy that goes into designing and creating a detailed, effective sales page and in my experience, it’s something that should never be rushed!

Whether your sales page supports a product, service, digital or physical offering, event, or anything else, the entire point of a sales page is for it to CONVERT. You want visitors to read the sales page and think, “Yes, this is exactly what I’ve been looking for “ or “This is exactly what I need”.

By the time they reach the bottom of the sales page, they should be totally convinced that you’ve got what they want - it should be a no-brainer for them to whip out their credit cards and confidently make an online purchase.

A good sales page is made up several different parts that all play an important role in securing a sale. It’s a combination of written copy, visuals (images, graphics, videos, etc.), testimonials and social proof, and a whole lot of psychology.

I’ve built many sales pages in my day, both for my own digital products as well as for my custom Squarespace website clients. Whether you’re a solopreneur, services based business, e-commerce shop owner, event planner, or anything else really , sales pages are one of the most important pages on any website because they’re undeniably the money maker.

Sales pages drive sales, simple as that. A good sales page can be the difference between a sold out launch and something that falls flat. It can help you reach bigger revenue milestones and improve your business’s bottom line. Effective sales pages can also mean fewer refunds and customer complaints, which saves you time and money.

I’m excited to bring back the Expert Roundup series to the blog and share some standout tips, tricks, best practices and recommendations that you can reference/implement on your own sales page!

I’ve collaborated with some big names in web design/development, business coaching, sales funnels and online strategy. These professionals are all powerhouses in the the digital world and let me tell you, they all know their stuff inside out. Not only have they built impressive businesses for themselves, they’ve also used these strategies with their own clients with impressive results. These sales page tips include tried and true knowledge and I’m so glad that they’re showing their work with us here today.

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Have you set up a Google My Business profile to go with your Squarespace website?

Coming in HOT to talk about one of the most glorious, exciting and thrilling administrative tasks related to your Squarespace website…. setting up a Google My Business profile!

LOL ok so maybe it isn’t actually the most fun thing that you’ll do today but trust me, it’s a small task that will have undeniable results.

It has come to my attention that many/most people don’t even know about Google My Business (unsurprising, tbh), let alone understand how important it is to set up. Whether your business has a physical address or exists purely online, this is a digital feature that should always be set up along with any website and/or business.

So, as part of my role as your Squarespace SEO BFF, I’m here to educate you on this tech tip. I want to be sure that you are totally clear on how to set up a Google My Business profile to go with your Squarespace website and understand the value it has for online marketing, SEO and growing your digital presence.

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How to add related products to your Squarespace website or online shop

Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!

It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches.

As robust as Squarespace’s commerce platform is, however, there are still a few features that aren’t built in…yet. Certain features or display settings must be set up manually.

Adding related products is probably the the most common Squarespace commerce “hack” and it’s definitely the one I set up most often on my clients’ websites.

Whenever a brand or business sells products on their Squarespace website, I always recommend that they add related products to each product through the product description/summary field.

There are a few reasons for this but it comes down to two main benefits:

  1. Improved user experience for the online shopper

  2. Facilitating up-sells or cross-sales of other (related) products

Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do!

If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Not only does this improve the conversion rate of your website, it also brings in extra revenue.

Watch the video tutorial or read the blog post now, let’s take a look!

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