How to prepare content for your website - video collab with Louise from Solopreneur Sidekick

We’re coming in HOT today with another (wonderful, glorious, thrilling, info-and-action-packed) video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered how the heck to prepare the website for your website, then my friend - you are in the right place! From the early planning stages to prepping website text/copy and deciding on the imagery and visual components, we’ve got you covered.

In this conversation, Louise and I talk about how there’s so much content to prepare for your website, whether you’re building a brand new site from scratch or working on a redesign project. Content doesn’t just come together on it’s own - nope, there’s a whole lot of strategy that goes into really good website content! Remember that your goal is to connect with your ideal audience, future clients and potential customers, and good content will get you there.

Hit play on the video or read the post below.

How to add Pin It buttons to your Squarespace website - video tutorial

Fun fact - Pinterest is one of the top 2 drivers of traffic to my website, along with Google. Every time I publish a blog post, I pin the blog post image to Pinterest and sit back & relax while Pinterest sends tons of visitors over to my website. It's a small step that yields major results!

Pinterest is one of the most powerful search engines in the world and it works for every website, in just about any industry. If you aren't already using Pinterest to support your website or blog's growth, get on it asap!

One of the easiest ways to make sure that your content can be shared to Pinterest is by adding Pin It buttons to your website and blog.

Pin It buttons appear whenever someone hovers over an image on your site and in just one click, the image (and corresponding content) is shared to Pinterest for the whole world to see. It's super easy to set up and you can customize these Pin It buttons to meet your needs and look exactly how you want!

If you're ready to add Pin It buttons to your Squarespace website, I hope this video tutorial shows you how easy they are to add and how you can style them to match your website!

5 techniques for higher converting blog posts

Can you think of any websites out there that DON'T benefit from high-converting blog posts?

Whether it's e-commerce, a business website, personal blogs, or an online business, blogging is super important and can help a website grow hella fast!

Blogging is free content that drives traffic to your website, increases your "like, know & trust" factor, showcases your offerings, and pimps out your knowledge/expertise to potential clients. People love checkout out free content online and blogging is a phenomenal way to reach new audiences and attract more of your ideal client.

In my own business, for example, blogging has been a game changer. I publish new blog posts at least twice a week (binge the Archives here) and that consistency has definitely paid off. A quick look at my Squarespace Analytics tab shows that Google and Pinterest are my largest traffic drivers, and that I can directly attribute those referrals to blogging.

Now that we agree that blogging is a great way to get people onto your website and show off your offerings to new audiences, what's the next step? What steps can you take to turn a regular old blog post into a converting machine?

There's no point working hard on a blog post only to have it flop (meaning: people check out the post then leave your site right away). This serves no one and is a waste of time. It would be a huge mistake to spend hours writing, publishing and scheduling blog posts only to have them go nowhere and see readers dropping like flies.

Luckily, that's not how we do things around here and I'm going to show you how to have blog posts that serve your business and grow your website!

Today I'm sharing 5 tried & true techniques that will have your blog posts converting like crazy. When it comes to blogging, the goal is to have people read the full post, stick around and return to your website again in the future. We love repeat readers and that's how you'll really see major gains!

Let's take a look at those 5 blogging techniques.

Here's how I increased my website traffic by nearly 30% in 4 months

Over the past few months, I’ve made a conscious effort to increase traffic to my website. My hard work as paid off and I’m super excited to share how that worked out with you today!

Let me start off by saying that business growth has always been my top priority and higher website traffic is just a channel for bringing in business.

Although my website didn’t experience any “hockey stick” style growth, it DID increase by nearly 30% in less than four months. Page views to my website were UP in April, an increase of 9.5% mo/mo from the month before. That’s something to be proud of!

In this post, I’m going to explain why I care so much about increasing my website traffic and also show you what I did to get these kind of results. I hope to show you that with the right strategies, anyone can increase traffic to their websites and get serious results - without selling their first born child in the process.

Let’s take a look.

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!