Roundup of this week's daily Instagram Live Squarespace SEO video training replays (May 4 - May 8, 2020)
Hi there and welcome back to another weekly roundup post where I share all the replays of my daily Instagram Live Squarespace SEO training videos!
Last week, we switched up the format and are now doing deeper-dive training videos (as opposed to more general Q&A like before). Each day we pick a topic about Squarespace websites, SEO and online marketing and get much more in-depth than before. These training videos are extremely actionable and filled with tips that you can use starting TODAY on your own website and digital strategy plan.
If you’re new around here or just catching up, you can read about why I'm starting daily Instagram Live Q&A video trainings to support my audience and web design & SEO clients during the COVID-19 global pandemic.
Make sure you also check out the Q&A replay videos for Week 1 , Week 2 , Week 3 and Week 4 right here!
Here’s what you need to know about these daily Instagram Live training videos:
WHERE: on my Instagram profile, @lottieohara
WHEN: Monday-Friday @ 9am PST
WHAT: daily trainings all about Squarespace websites, SEO and online marketing
REPLAYS: uploaded onto Youtube channel and also shared here in a weekly roundup blog post
If you have a question that you’d like me to answer during these daily Instagram Lives, you can:
send me an email
send me a DM on Instagram
comment on a Youtube replay video
comment on this blog post!
Top Squarespace SEO - Doors are open for this week only!
Exciting news! Doors to my signature course, Top Squarespace SEO, are open this week!
But hurry, doors close on Thursday May 7 @ 9pm EST. Yes, there are 2-month payment plans available!
I am SO EXCITED because the course has been totally revamped with brand new content, re-recorded and updated videos for spring 2020, and new payment options available! I can’t wait to welcome you as a new student in this cohort.
Alright, I’ve included the replay videos for this week’s Instagram Live training videos and I hope you find them helpful. Enjoy :)
Can you realistically DIY a Squarespace SEO plan and strategy? - Daily Instagram Live Training Video for Monday May 4, 2020
Here’s what we covered in this video:
Short answer: YES!
Fear of failure and lack of confidence holds you back
Don’t be overwhelmed by tech - you can totally handle it!
Get familiar with your website and what you need to do
Follow a proven plan and strategy - don't make it up from scratch, do it all in the right order
Learn SEO so that you develop new skills and no one can take advantage of you in the future
REMINDER: Early Bird Pricing for Top Squarespace SEO ends tonight (Monday May 4) at 9pm EST! After that, enrolment will still be open but the price will go up!
ROI of SEO: will it pay off? - Daily Instagram Live Training Video for Tuesday May 5, 2020
WHAT IS THE ROI OF SEO? WILL IT PAY OFF? IS IT WORTH IT?
Short answer: YES!
Give you examples and real numbers - from websites that sell a product online, or a service online (bookings, inquiries, etc.)
There's also ROI for web designers, graphic designers, developers, copywriters, etc. who learn SEO - think about how much it costs to learn the skill (let's say $500) and then you only need to sell 1 package at that price point and it has already paid for itself!
ROI from new email newsletter subscribers
Increase in organic search traffic and site visits means you reach even more of your ideal & dream audience online. When you look at conversion rates from here, it just expands and gets better!
If you follow an SEO Plan and strategy, there's no way you can do the work and not see results - ROI is basically guaranteed!
Examples used in this video:
1) You sell a product for $300 on your website.
Currently:
40,000 page views/month
sales page converts at 1.2% (=480 sales/month)
480 x $300 = $144,000/month
Once you learn SEO:
55 page view/month
sales page converts at 1% (=550 sales/month)
550 x $300 = $165,000/month
Difference of + $21,000/month!
2) You are a web designer, graphic designer, copywriter, etc.
Currently your services package costs $3,000 and you book 2 per month. 2x$3,000 = $6,000/month total
Let’s say you purchase Top Squarespace SEO for $497.
From here, you add a $500 SEO package to each booked service. 2x$500 = $1000/month extra (your new monthly total is $7,000/month!)
Then you increase your rates and add a $1000 SEO package to each booked service. 2x$1000 = $2,000/month extra (your new monthly total is $8,000 which basically brings you up to the six figure, 100k/year mark yeahhhhhhhhh!)
You literally just need to make ONE sale and Top Squarespace SEO has paid for itself! You’re welcome.
The things that are holding you back from learning and working on SEO - Daily Instagram Live Training Video for Wednesday May 6, 2020
Ughhhhh sorry fam, Instagram didn’t save my IG live video - tech fail! Bummer, cause this was such a good one :(
Final Thoughts
Thanks so much to everyone who tunes in and watches these daily Instagram Live training videos or catches the replays!
Top Squarespace SEO - Doors are open this week
Top Squarespace SEO is currently open for enrolment and I would LOVE to see you join us as a new student during this cohort!
Doors close on Thursday May 7 @ 9pm EST. If you’re on the fence, HOP OFF and join us asap at this low price!
I LOVE all the questions I’ve received so far so keep ‘em coming - email me, DM' me, leave a comment, send a carrier pigeon, IDGAF - I just want to hear from you :)
Additional weekly roundup blog posts of my Instagram Live Q&A replay videos:
I’ll be back again next week with even more daily Instagram Q&A Live videos! Monday-Friday @ 9am PST, see you there xo
You can also check out my new Youtube playlist where I’ve uploaded all the daily Instagram Live Q&A videos.
Looking forward to answering all your website, SEO and online marketing questions next week, take care and see you soon!
