Everything you need to know about Squarespace Page Titles

What makes up a website? Do you think of a collection of pages that display a variety of content? If we agree that a website is something along those lines, the next question to ask yourself is how does a visitor move around the site?

First off, there’s the home page where visitors initially land on your website. From there they navigate around to different pages of the site. Users often hop between pages by clicking through to the content they’re looking for, and that’s often indicated by the Page Title. For example, if you want to read the blog, you’ll click the “Blog” link. Or if you want to shop a brand’s products, you might click “Shop” or “Products”.

As a website owner, your goal is to make it as easy and straightforward as possible for visitors on your site to access the information they’re looking for.

This is where Page Titles come in!

Should you create a custom “404 not found” page for your Squarespace website? - video tutorial

If you've spent more than 5 minutes on the internet, you've probably clicked on a link on a website only to get the "Oops that page doesn't exist!" message. You know the one I'm talking about, yes?

Even if you don't know it by name, you know what a "404 not found page" is.

This fancy-sounding "404 not found" page is surprisingly easy to set up on the Squarespace back end, and it's a quick & easy step that will major improve your website. From both a design and user-experience point of view, I definitely recommend taking a few minutes to set one up.

Many people who go the DIY route forget to customize this page or don't understand why it's important to customize in the first place.

My friend, I know you're not an amateur techie so it's time to get one in up and running if you don't have it created already.

In today's video tutorial, I'm going to fill you in on the humble and often-overlooked "404 not found" page and show you how to create one for your Squarespace website!

If you want a professional website that doesn't look or act like a basic default Squarespace template, you'll want to customize this page asap.

5 branding upgrades that every Squarespace website must include

Some people say that branding is just about setting the *~mood~* but I believe it’s about so much more than that. Branding is a strategy, a way to present your business to your ideal audience, and a story you tell through visual elements.

Brand elements work together to evoke a feeling, leave an impression and speak to a target audience

One thing that branding is NOT? A formula.

There are certain branding elements that you’ll have no matter what type of business or website you’re working with. These non-negotiable include a logo, colour palette and typography. But if you want to make your website POP and stand out from the crowd, you’ve got to step up your branding game.

I’m sharing 5 branding upgrades that you must do to your Squarespace website if you’re ready to customize your site and step up your online game.

Let’s take a look!

How to add Pin It buttons to your Squarespace website - video tutorial

Fun fact - Pinterest is one of the top 2 drivers of traffic to my website, along with Google. Every time I publish a blog post, I pin the blog post image to Pinterest and sit back & relax while Pinterest sends tons of visitors over to my website. It's a small step that yields major results!

Pinterest is one of the most powerful search engines in the world and it works for every website, in just about any industry. If you aren't already using Pinterest to support your website or blog's growth, get on it asap!

One of the easiest ways to make sure that your content can be shared to Pinterest is by adding Pin It buttons to your website and blog.

Pin It buttons appear whenever someone hovers over an image on your site and in just one click, the image (and corresponding content) is shared to Pinterest for the whole world to see. It's super easy to set up and you can customize these Pin It buttons to meet your needs and look exactly how you want!

If you're ready to add Pin It buttons to your Squarespace website, I hope this video tutorial shows you how easy they are to add and how you can style them to match your website!

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